Magento to Magento 2
Customer Experience Strategy
Offering more than 150 gourmet sweets from the best artisanal candy-makers, Sugarfina sells beautifully packaged candies that can't be found anywhere else in the United States. Sugarfina delivers a custom, luxury experience from their storefront to their packaging.
Sugarfina experienced high growth in just two years, and their site needed drastic upgrades in order to decrease load time and match their brand. The commitment to their customers and their visual identity led them to partner with Corra.
In addition to enhancing the personality of the brand through attractive design touches, the site offers fast load times, improved mobile navigation, and engaging variations of gift wraps and customizable gift notes.
The Design Your Own Candy Bento Box® experience stands out among many innovative features Corra developed, allowing customers to fill a virtual Sugarfina box with whatever candy their heart desires.
Corra successfully launched Sugarfina’s new site just in time for the Halloween candy rush. The following Black Friday period, their team was thrilled to see the hard work and investment pay off: Black Friday sales increased 15% YoY.