Artisanal leather-footwear brand, Cuadra, is moving into the future with a fast and flexible Hydrogen-based headless Shopify site.
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Cuadra’s Improves Performance and Increases Frontend Flexibility by Going Headless with Hydrogen
Cuadra
Digital Experience Strategy & Design
Solution Design and Architecture
Custom Development
Backend Integrations
Managed Services
Data Migration
Headless Implementation
Sanity
RECOGNITION
Background
Cuadra is an artisanal leather-focused footwear brand based in Mexico. They offer boots for formal and casual occasions ready for the boardroom or a night out. The past few years have been very successful for Cuadra, and so when it came to time to upgrade their digital portfolio, the choice of SI was crucial. They required more than a ticket taker or implementation-focused agency; they needed strategic guidance, long-term partnership, and industry experts ready to build them a scalable solution primed for growth.
Together, Corra &
Cuadra
achieved:
Challenge
BUILDING A SOLUTION TO UNLOCK CUADRA’S FUTURE
Cuadra’s overall business performance was outpacing the performance and capability of their digital portfolio. To raise the performance of their ecommerce solution, they partnered with Corra to not only receive industry-leading implementation and technological execution but also to receive strategic guidance that would help their business continue its upward trajectory. Cuadra was looking to empower their developers, create a digital ecosystem more receptive to third-party integrations, increase performance, enhance end-user experience, and take control of their digital offering so that their website had the agility to serve their broader business goals and be able to pivot towards new goals in the future.
Solution
HEADLESS ARCHITECTURE WITH HYDROGEN CREATES DYNAMIC FRONTEND EXPERIENCE
When Corra looked at the big picture of what Cuadra wanted to change about their digital portfolio, it was clear that the way to accomplish their goals was to transition their solution from a monolithic build on Shopify to a headless, Hydrogen-based architecture. Moving to Hydrogen empowered Cuadra to innovate and imagine unique and custom experiences for their website through the increased agility and scalability of a headless architecture. Cuadra increased their ability to highlight their products with unique experiences, quickly spin up and deploy promotions and flash sales to drive customer engagement, and more seamlessly manage their various international sites throughout North America.
Corra is well-positioned to deploy headless builds on Shopify with our in-house developed Hydrogen starter pack, which increases time-to-market by utilizing pre-built components, proven Shopify themes, and APIs that have an extensive track record of efficiently integrating various best-in-class components.
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Solution
DESIGN FLEXIBILITY THROUGH HEADLESS ARCHITECTURE
One of Cuadra’s key initiatives was to have a more flexible, customizable, and innovative frontend design. A headless architecture allows a more diverse and dynamic presentation layer by decoupling frontend from backend, which empowers designers to iterate homepage designs, PDP layouts, and PLP structures without having to augment any backend functionality or work stream. By isolating the frontend from any other componentry of the site, Cuadra gave themselves access to a new version of their website that is faster to market, more unique and dynamic, and presents content that can always be responsive to their current brand positioning.
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Solution
INTERNATIONAL EXPANSION
Cuadra is an international brand based in Mexico. They need their site to deliver the same top-tier experience to customers regardless of their location. Utilizing a headless architecture, their website can have multiple versions of the frontend, each in different languages. This is a key feature of headless sites that facilitates growth; a single backend can support multiple heads, each having their own marketing campaigns, language and currency functionality, and third-party integrations.
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Solution
OPPORTUNITIES FOR GROWTH
Corra believes all decisions should be data-backed and keep KPIs in mind. Cuadra is an analytically-minded organization and has big goals for the future of their SEO and CRO programs. By partnering with Corra’s strategy and analytics teams, Cuadra will receive closely monitored insights into their site’s performance followed by recommendations based on that data to improve KPIs that align with business goals and strategic initiatives.
Results
Cuadra is a brand with fashion-forward, international, and metropolitan customers. They needed a website that spoke to the interests of their customers and allowed them the flexibility to innovate quickly and iterate their offerings to meet both customer and business needs. By working with Corra on a Hydrogen-platformed, headless build, they now have an asset that meets their current needs and is ready to scale to meet their future goals.
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