At Corra, we aim to develop a lasting partnership with each client. These relationships are conceptually rooted in the Kano model, which guides us toward finding new and exciting ways to delight your customers. We believe in staying on the cutting edge, not letting time – or innovative ideas – pass you by. That’s where optimization strategy comes in.
We have one of the largest, best-in-class optimization practices in the industry, because we prioritize our clients’ business goals. We utilize optimization not only to analyze and process data, but also to understand how to use that data to innovate each aspect of the user journey, driving real, measurable results.
All of our services are results driven. Here are a few metrics from featured clients.
Core Products had a challenge – they are the go-to brand for muscle and spinal pain and recommended strongly by doctors, but they had trouble educating their customers about their products and still maintaining conversion goals. By clearing the navigational path to keep visitors in the shopping flow, Corra vastly increased conversions for anyone interacting with Core Products content. The result was an overall incremental site lift, and a large decrease in exits from content pages.
Mustela wanted to encourage more of their customers to engage with their new loyalty program, but needed the best setting to show those calls to action during a site visit. Corra was able to drive a 45% increase in signups, but in the process discovered a large group of customers who stayed on the site when presented with messaging around rewards, even if they didn't sign up for the program. Through further refinement of the message, the Corra team decreased cart abandonment by 60%.
As the name may imply, The Cover Store is an expert in covering anything one might wish to cover, from BBQs to RVs to patio furniture. Making this expertise apparent to the user was a challenge, because visitors would often get overwhelmed with the volume of information available to them. Through concept testing to inform a redesign project, Corra determined the best presentation for informational elements on the product page and incorporated this into the redesign.
Artifact Uprising came to Corra looking to redesign their ecommerce site to offer shoppers a more modern look and feel. To date, the redesign has shown impressive business gains across several key metrics, including over 20% lifts to order values, time on site, and pageviews. In other words, users are exploring more and buying more each time they visit.
