Unifying Subsidiary Brand Sites onto Adobe is a Recipe for Success

reuse code for efficiency and consistency

Once the decision was made to migrate all brand solutions to a single Adobe instance, it opened up various value streams. Being able to reuse code and assets expedites the process, increasing Groupe SEB’s time-to-market, while also saving development time and money. This value-driving choice creates brand consistency because now all brands under the Groupe SEB umbrella have similar branding, visual assets, and navigation capabilities creating a cohesive but individuated brand footprint.

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Salsify Streamlines Product Management Across Brands

Managing multiple brand sites from a single instance offers clear efficiencies, but it also introduces significant complexity—particularly around product information management. For Groupe SEB, each brand within their portfolio had distinct product data structures, with attribute sets varying not only by brand but also by region. Each product data set could involve 10–20 attributes, resulting in hundreds of thousands of potential combinations when factoring in brand-specific and geolocation-specific variations.

 With our strategic guidance, Groupe SEB selected Salsify as their Product Information Management (PIM) solution. Salsify’s ability to centralize and normalize this level of complexity made it the ideal choice. It enabled Groupe SEB to streamline the syndication of accurate, enriched product content to multiple digital channels while maintaining the flexibility needed to support localized and brand-specific nuances. For a global, multi-brand organization operating under a single instance, a robust and scalable PIM like Salsify quickly became a foundational asset—improving data governance, accelerating time-to-market, and significantly reducing manual overhead.

GLOBAL ADOBE LICENSE CREATES SEAMLESS EXPERIENCE AND MANAGES COSTS

All-Clad initially chose to build their solution on Adobe for its extensible base and their pre-existing familiarity with the platform. When it came time for Groupe SEB to decide which platform would host their entire company’s storefronts, Adobe was the choice. 

All-Clad’s success was certainly part of the decision but was so the Adobe Corporate Global License allows all a business's Adobe Commerce instances to be managed from a single place. This creates a streamlined process for internal teams to administer and manage the brand’s digital offering and offers value to Groupe SEB’s investment through improved process efficiency and value. Having a single touchpoint able to manage all of their brand’s sites is a huge boost as well as offering efficient ability to expand their offering into more markets, through more brands.
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build now, plan for the future

By reusing code and a single license, Groupe SEB can spin up new storefronts for brands located around the world faster than they could previously. Groupe brand, T-fal, had never had a digital storefront before but has recently launched an experience to North American audiences. Similar story with Rowenta, having never had a standalone digital experience to offer, the brand now has a North American offering. With Groupe SEB’s huge portfolio of brands, having an efficient but still customizable way to launch new storefronts is crucial to the success of their business. By partnering with Publicis Sapient, using our huge roster of developers and strategists deployed in our value-focused agile delivery methodology, we help Groupe SEB be in a position to execute their strategic initiatives successfully.
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AI TOOLS DRIVE PROCESS EFFICIENCY AND STREAMLINE DATA FLOW

A huge advantage of working with a global leader like Publicis Sapient is receiving access to our arsenal of high-end tools and techniques to drive efficiency in project implementation. Working in a business environment like Groupe SEB’s, there is so much data and so many individual but interdependent processes happening simultaneously to launch this many storefronts around the world. Publicis Sapient always makes sure to optimize processes where possible, and in this instance, we used our proprietary AI migration tools to automate certain data transfers which frees up developer time to do more creative work as well as using tools to convert code in older languages to more modern standards.