Adobe Target Delivers KPI Improvement for Enterprise B2B Brand

Adobe Target’s Personalization Capabilities Build Out Unique CRO Program

Adobe Target is a fantastic analytics tool because when used correctly it allows extremely robust personalization and experience segmentation that creates unique and specific experiences for customers. Target’s personalization capabilities include automated recommendations based on user behavior, omnichannel personalization, geolocation-based targeting, and a robust experimentation package that allows merchants to explore various configurations of content display and design strategies to determine which is most successful. 



The CRO roadmap Corra and Publicis Sapient built out for this enterprise B2B brand was specifically targeted toward

Three Key Objectives all Completed Through Experimentation

Three key objectives needed to be met in this initiative. They were:

1. Increase overall customer engagement by creating a dynamic content structure
2. Increase engagement by identifying secondary links
3. Increase landing page engagement

All objectives were successfully met through a data-backed roadmap designed to target these objectives. Some of the experiments successfully fun included testing multi-point CTA hero banners to determine which most increased customer engagement, a testimonial banner display experiment to establish what kind of social proof was most effective for this specific customer profile, a product selector module experiment where different UXs were tested for a product configurator component, and a contact form display adjustment experiment where the contact form was contracted and expanded to determine what number of fields gave the business the most amount of information and had the most amount of users complete it.
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TotalCare Offers Strategic Guidance and Creates Results

TotalCare is a strategic, optimization-based services program that provides guidance, discovery-based workshops, velocity-flexible workstreams, and analytically-driven roadmaps to ensure our collaboration results in the best plan and program for you. It is a flexible program that allows you to choose services from our Support, Growth & Enhancements, and Projects & Strategic Initiative Workstreams according to your specific objectives. By delivering in Agile methodology, businesses never pay for a resource they don’t need and can build a program that is explicitly designed to accomplish their goals.