Adobe Experience Manager & Adobe Commerce Power Global Security Leader’s First Foray into Transactional B2B Ecommerce
Digital Experience Strategy & Design
Solution Design and Architecture
ASSA ABLOY is one of the largest manufacturers of security and access control solutions in the world. They are a Swedish conglomerate present in more than 70 countries, and are the market leaders in mechanical and electromechanical locking, access control, identification technology, entrance automation, security doors, hotel security, and mobile access solutions.
Their electromechanical solutions group has five brands—Adams Rite, Alarm Controls, HES, Securitron, and Lifesafety Power. ASSA ABLOY’S electromechanical division had never had a transactional ecommerce presence—until now.
Every project Corra works on has a different set of challenges. One of the most unique challenges is building a brand’s first transactional commerce experience—doubly unique when that brand is B2B. In these situations, Corra is empowered to build B2B websites that are welcoming, and offer the high level UX traditionally found in D2C storefronts.
Building an ecommerce storefront from the ground up gives Corra the chance to establish best-of-breed practices and solutions, setting up the partnering brand for growth in the coming years. Though ASSA ABLOY’s electromechanical solutions group had never had a transactional ecommerce website, Corra was confident we could build one that would unlock their website’s full potential, serving existing shoppers and creating a transactional service to welcome in new customers.
Corra needed to build an ecommerce experience that spanned the entire customer journey—discovery through purchase—and that journey needed to showcase and educate customers about ASSA ABLOY’s products. Adding to the complexity, ASSA ABLOY’s electromechanical solutions group has five subsidiary brands, that all needed their own websites under the ASSA ABLOY umbrella. These websites had to contain all those brand’s products and SKU permutations, while keeping the sales experience seamless regardless of which brand was being shopped. It was crucial that the discovery, navigation, and purchase loops were integrated and intuitive.
Corra’s work doesn’t only touch customers, we also want to make sure we’re building technology that is functional and efficient for our partners. Because of ASSA ABLOY’s deep roster of products and product permutations, a part of Corra’s challenge with this project was to build a data storage system and feature rich backend that offers efficiency for ASSA ABLOY’s internal use. The system had to be able to store large amounts of data, and have that data be easily updatable across different systems and platforms.
Corra loves to deliver on a challenging build. Our work with ASSA ABLOY fit that initiative like a key into a lock.
With all the product optionality needed in ASSA ABLOY’s storefront, a headless build on Adobe Commerce and Adobe Experience Manager was the only way to satisfy those needs. A headless build frees merchants from a rigid backend and allows product information to be updated and scaled more quickly than a monolithic architecture permits. To foster efficient project management, the PIM system was integrated with Adobe Commerce and Adobe Experience Manager. Because of this integration, any update to product information is registered across every channel, platform, and system simultaneously. Corra’s websites are built to prioritize efficiency and growth, and in this case, a headless build integrating multiple systems and platforms offered the best solution suite for all involved.
Previously, customers used an external part configurator to assemble and discover products for their security needs. This was less effective because there was no internal tool to help customers discover, filter, configure, and purchase their products in the same place. Now, ASSA ABLOY’s website has consolidated and synthesized the shopping loop—discovery, configuration, and purchase happen on the same page. Customers are able to use the website to learn about and discover which products they need, as well as being able to filter their searches and receive insight and guidance when it's time to configure their products. Customers can make the purchase on the same interface they discovered the product on. This consolidation of webpages and product insight drives revenue and creates trust between brand and consumer.
Corra’s agile process defined the overall project cadence and set the standard for attention to detail across multiple agencies in a complex AEM build.
Corra’s TotalCare program is a managed services initiative that proactively problem solves and iterates partnered websites. TotalCare doesn’t wait for issues to arise before fixing them, but instead offers consistent and rigorous system appraisals so that our partner’s websites are optimized, updated, and improved before anyone even notices an improvement could be made. TotalCare’s value doesn’t only serve the present, it offers future-oriented strategies. The appraisal of our partner's websites are constant so that new solutions and updates are discovered to ensure that our client’s websites are not only breath-takingly fast and modern when we finish them, but that they remain so as long as they’re partnered with TotalCare.
ASSA ABLOY is a brand centered around security, and so it is unsurprising they signed up for TotalCare to ensure that their state-of-the-art B2B transactional website will remain modern and boundary pushing for years to come under Corra’s guidance.
When this project began ASSA ABLOY had a website using an external configurator with no purchasing apparatus to speak of. At the end of this project, ASSA ABLOY has a seamless, all-in-one, omnichannel transactional commerce experience that houses every part of the journey for five electromechanical solution brands. From navigation to purchase and everywhere in between, customers are treated to a secure and reliable experience through a fast and intuitive storefront. ASSA ABLOY’s new websites increases a customer’s average time on a page, decreases bounce rate, and increases session per user. Through their partnership with Corra, ASSA ABLOY is set up to give their customers everything they expect and more for years and years to come.