Site Overhaul Lifts Conversion Rate
Transforming Vision into Reality
Delta Galil
Replatform to Magento
Adobe Commerce Cloud
Customer Experience
Strategy & Design
Multi-Site
Magento Commerce
Dotmailer
Monetate
RECOGNITION
Magento Imagine Excellence Awards, 2019
Finalist - Best Global Commerce Expansion
Background
Established in 1975, Delta Galil Industries is among the largest apparel makers in the world. In 2016, it acquired Splendid and 7 For All Mankind, a global denim brand with more than 100 retail locations.
Together, Corra &
7 For All Mankind
achieved:
Challenge
A TWO-SITE MODERNIZATION, MAXIMIZING CREATIVITY
Delta Galil quickly understood that the experience of 7ForAllMankind.com and Splendid.com was becoming outdated. The brands are famous for the fit, fabric, and quality of the garments, and Delta Galil wanted the new online storefronts to reflect this excellence and innovation. Eager to offer enhanced functionalities, a best-in-class checkout experience, and superior mobile navigation, Delta Galil worked with Corra to transform a vision into reality.
Introducing the new 7forallmankind.com
Solution
BALANCING ELEMENTS AND BRAND IDENTITY
Working closely with the client, Corra efficiently migrated 7ForAllMankind.com and Splendid.com from Onestop to Magento Commerce Cloud 2.1.9. at the same time, ensuring a smooth data flow between the platform and the ERP. To streamline operations, the sites share the same backend configurations, although with different product catalogs and structures.
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The new PDP features a unique grid layout, sticky navigation with configurable attributes and a custom fit/comfort chart powered by AnnexCloud.
Solution
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The new PLP includes a mix of product and content, with a full width “quick view” and a modern filter dropdown.
Solution
A fully responsive experience.
Solution
The design of 7ForAllMankind.com served as a foundation for Splendid.com, maximizing creative and development efforts. Although the two sites share the same elements, each brand identity was brought to life through a unique balance between editorial content and shoppable product grids.
The same foundation, with a different brand identity for Splendid.com
Solution
Corra’s team conducted extensive user testing and research to create a shopping experience that inspires customers and guides them through a seamless purchase journey. The unique mega menu stands out among other new functionalities. With its tabbed layout, it provides a shortcut to the entire product offering while weaving inspiration into key sections, like the homepage and product detail pages.
Results
Soon after the sites launched, strong online growth quickly began to show, reflecting Corra’s successful partnership with the Delta Galil team.
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