A New, Custom-Made Chapter in a Storied History

Custom Logic for Shipping and Fulfillment

There is a high number of variables in Creed’s shipping and fulfillment ecosystem. All products can be purchased through all channels, but depending on where the product is purchased from, it will be fulfilled from a different source, and different inventory sourcs have different shipping protocols and bank accounts that the backend order fulfillment systems have to process.

Different brick-and-mortar stores use different FedEx accounts to ship products as do different warehouses. Depending on location, these storefronts and warehouses also use different banking accounts. This means that when an order is placed, the correct shipping location, shipping vendor, and backing location must all be processed by backend systems.  On certain occasions, purchases made online can have the product request fulfilled by brick-and-mortar stores, adding another variable to the already complex process.

The custom logic Corra built is able to pick the best inventory to fulfill the order from, be it brick-and-mortar store or warehouse, and then navigate backend systems to use the corresponding Fedex account and bank account. There are also added shipping stipulations because USPS will only ship fragrances of a certain size, and so depending on what product is purchased, the Shopify instance will have to select different shipping functionalities. 



With a lot of hard work and dedication, this series of complex shipping logics is solved and offers the customer a seamless and intuitive experience where all they have to do is checkout and receive their product.

A Shopping Experience that Meets Creed’s Standards

Creed is one of the leading perfumers in the world, and their clientele expect a refined aesthetic to match. To make sure this expectation is met, Corra’s design and UX team designed every page on the website to be as elegant and special as a brick-and-mortar location is. Some of the choices made to accomplish this include typography and color choices, custom experiences, and an interactive timeline that allows Creed customers to be a part of the brand’s history.

Custom Fragrance Sampler Set

One of the most exciting online-only services offered by Creed’s digital storefront is a custom fragrance sampler set. This functionality allows users to pick fragrances they’d like to sample, and the price corresponds to number of fragrances chosen as well as prorated retail price of the fragrance the customer selects based on sample sizing.

In order to accompish this, Corra had to custom build the interface, as well as create logic to make sure the each fragrance has a bundled, sampler set price. The custom module also has intensive shipping and fulfilment requirements, as the packing slip has to make clear to the warehouse which fragrances are in the sampler set as well as which size of each fragrance is needed.

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Fast Turnaround? No Problem.

Creed needed their new website in time for the holiday season which gave Corra a few short months to complete the project. The website launched with no issues and met Creed’s deadline.