Luxury Legends Look to Corra for Enhancements, Strategy, and Growth
St. John Knits International Inc.
Migration to Magento 2
Digital Experience Strategy & Design
St. John Knits International Inc. is a luxury American fashion brand specializing in women’s knitwear. The company was launched in Irvine, California in 1962, and quickly grew in cultural status due to an elegant knit dress that has since become iconic. St. John Knits has remained a symbol of effortless, refined clothing thanks to its classically styled wool and rayon yarn knits, its timeless jackets, and its trademark primary color focused palette. Among the fans of the brand are fashion icons such as Michelle Obama, Angelina Jolie, and Giselle Bundchen.
Together, Corra &
St. John Knits
MAKING SOMETHING GREAT EVEN BETTER
St. John Knits and Corra’s partnership began with a request to update and invigorate St. John Knit’s ecommerce offerings to remind old customers of their favorite luxury knits, as well as create an updated brand image and strategy to invite new customers to check out the brand.
Though St. John Knits has a beautiful, fast, and content-rich website to match their products, what is the best way for them to continue to optimize their ecommerce offering? How do they take the modern intervention Corra made into the ecommerce side of their brand, and harness that contribution into the future? Corra and St. John Knits have had an almost six year partnership, and Corra’s TotalCare program is a large reason for that.
AN INITIAL BUILD FOCUSED ON ELEGANT FUNCTIONALITY
The initial project Corra and St. John Knits partnered on was robust, yielding St. John Knits a timeless and modern website. To streamline the overall user experience, Corra migrated their website from Magento Enterprise 1.14.1 to Magento Commerce Cloud 2.2.5 and designed a new web presence that could better highlight the style and unique appeal of the brand’s luxury lines.
During the design and development process, Corra used a variety of performance tools and followed best practices to ensure a fast load time and efficient UI and UX that resulted in a highly performant site that has continued to deliver stellar results over the past five years.
FIVE YEARS OF TOTAL CARE
Corra’s TotalCare program is a budget flexible, managed services program that optimizes and updates client’s ecommerce offerings proactively. TotalCare isn’t only a technical enhancement program though, it is a strategic partnership where Corra continually evaluates a brand’s ecommerce landscape, offering preventative issue analysis as well as innovative partnership. St John Knits has been enrolled in TotalCare since 2018, and the benefits they’ve seen from the program are robust.
When the initial project finished, St John Knits had a modern, feature rich ecommerce addition to their brand. The results were clear to see, but with a multi-year TotalCare partnership, the improvements and the analytics send a clear message: a TotalCare partnership creates resoundingly positive ROI through proactive enhancements and periodic platform evaluations.
The numbers show how productive St. John Knit’s choice to repeatedly sign up for Corra’s TotalCare program has been. Over these five years, the average daily users across all devices have increased 263%, which is an average of nearly 53% yearly growth.
The brand’s total revenue has increased 83% in those five years, for an average of 17% revenue growth per year they’ve been enrolled in TotalCare. And the mobile revenue has increased 202.2%, averaging out at an average of 40.4% yearly increase in mobile revenue.
These numbers tell an objective story of positive ROI and considerable growth yielded by a long term relationship. The story between Corra and St. John Knits is not complete without a mention of the length of the partnership. Corra can create great results in a short time span, look at some of our other case studies for proof, but the true power and possibility of TotalCare as a partnership is seen through longevity. The Corra and St. John Knits relationship is one built on trust and innovation, and the truth of that trust and innovation is in the numbers.
As a result of Corra’s improvements, St. John’s customers can enjoy content faster than ever before, with average loading times reduced from 9 seconds to 4 seconds. Thanks to its visually appealing, responsive, and easy-to-browse new website, the iconic brand is once again well positioned to delight new and existing online customers.
“We feel we chose the right agency, and because of that the present and future of our partnership is looking bright. In our TotalCare partnership, Corra has analyzed, prioritized, and executed the roadmap necessary to ensure our ecommerce success.”
Chief Operating Officer, St. John Knits