Third-Party Marketplace Opens a New Revenue Channel
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New Revenue Opportunities in Pelican’s Sights
Pelican Products
Solution Design and Architecture
Custom Development
Backend Integrations
Marketplacer
Adobe Commerce
ShipperHQ
RECOGNITION
BACKGROUND
Pelican has been helping their customers protect what’s valuable to them since 1976. Pelican’s product line began as a DIY mini-anchor built with a weight tied to a hockey stick with twine; currently, Pelican is the global leader in designing and manufacturing high-performance protective cases, coolers, drinkware, lights and accessories.
As their product line began with humble origins before becoming a robust and varied fleet, their digital offering is a powerhouse with exciting optionality and feature-filled experiences that are only getting more unique and dynamic.
Together, Corra &
Pelican
achieved:
Challenge
Diversifying Revenue Streams
In moments of macroeconomic uncertainty, savvy brands and businesses look for ways to efficiently drive growth while yielding high ROI on their investments.
Pelican has a robust business model through their digital storefront and various dealer licensing agreements that facilitate their products placement in brick and mortar stores.
Because their digital storefront is performing so well, Pelican had to think outside the box when building new revenue channels aligning with their overall business strategy. The perfect path forward would require moderate initial investment, then be a relatively self-sustaining revenue channel that would require limited oversight from Pelican while still benefiting the business.
Solution
Marketplacer Implementation
Pelican’s digital solution is platformed on Adobe; Corra used our Adobe expertise and Platinum Partner status to integrate Marketplacer; a multi-vendor, marketplace infrastructure that allows third-party sellers to sell products on Pelican’s storefront with Pelican receiving commission on sales.
The process for third-party sellers is seamless: they follow instructions on the Pelican website, submitting a form detailing their product specifications, price, and shipping details, before the product is posted on Pelican’s digital marketplace tab of their website. Once the product is purchased, the third-party seller is responsible for shipping the product.
This ecosystem is productive for everyone involved. Third-party sellers benefit from Pelican's large customer reach, and Pelican receives a commission for the use of their digital space while gaining higher traffic to their website from a new sales channel.
Solution
Initial Investment Yields High ROI
The Marketplacer implementation was a moderate initial investment for Pelican. However, now that it is up and running, the maintenance is minimal, and the revenue it returns is stable and consistent. This type of immediate intervention pays dividends in the long term and is a benefit to building a solution predicated on modern standards. With a headless or composable architecture, like Pelican uses, implementations are piecemeal without having to rip and replace, or continually redeploy the entire solution.
Pelican’s website saw no downtime or change in functionality while this Marketplacer project was in process. Due to the headless architecture the addition was just that: additive.
With other high-yielding ROI strategies in place like CRO strategies, email marketing, and CDP systems, Pelican can market their new feature, drawing users to it and building a return on the investment.
This type of ecommerce strategy built on efficiently using already in-place tools in additive and constructive ways is a nearly fool-proof way to create digital experiences for users that will yield ROI and act as a driver for the business as a whole.
ShipperHQ Completes the Marketplace
ShipperHQ is a third-party shipping solution that is crucial to the success of Pelican’s marketplace. To allow different shipping options and shipping price points for third-party products, Pelican had to extend their solution to accommodate that functionality. ShipperHQ integrated their product with the Adobe Commerce instance which grants Pelican and their customers full access to shipping and pricing options for these third-party products.
Results
Pelican’s already high-performing digital solution now includes a marketplace that allows users to sell their products through the Pelican storefront. This type of interactivity between brand and user retains customers and creates loyalty. With the new features on the site, there is an impetus for customers familiar with Pelican to return and see what third-party products they can find.
The initial investment made by Pelican into this marketplace is a revenue-generator and ROI creator.
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