Avant-Garde UX for an Avant-Garde Brand
Pushing Fashion Commerce to the Next Level
FAITH CONNEXION
Customer Experience
Strategy & Design
Magento Commerce
Adobe Commerce Cloud
Adobe Commerce
RECOGNITION
BACKGROUND
Faith Connexion is a contemporary French fashion label sold in boutiques and department stores throughout Europe, the US, and Asia.
The Faith Connexion concept is best described as multiple brands united under one roof—a collective of talent greater than the sum of its parts. Their vision is to create a network of talent and expression where they empower people to come together and share creativity, passion, enlightened thinking, culture, and design.
Together, Corra &
Faith Connexion
achieved:
Challenge
AN EDGY LOOK AND FEEL THAT PERFORMS
Faith Connexion was looking to push their website to the next level creatively while increasing traffic and sales. They wanted an ecommerce storefront that would showcase the edgy look and feel behind their designs, in addition to offering unparalleled performance. Faith Connexion is an aesthetically minded brand, so they wanted their website to not only embody their style interests, but also to have a complex and sophisticated platform allowing the site to drive revenue. Corra needed to find a way to highlight Faith Connexion’s specific aesthetic interests while also building them a website that is modern, usable, and profitable.
Introducing the new faithconnexion.com
Solution
INNOVATIVE VISUAL DESIGN ON A TIGHT DEADLINE
Because of the hard deadline of Paris Fashion week, Corra had only three short months to complete design and implementation. Corra built Faith Connexion a website that had a style befitting the brand. A shoppable lookbook feature allows customers to see the clothes they are interested in buying being worn. The lookbook creates a relationship with products before a consumer might choose to buy them.
Design system for two store fronts that share a brand but differ on their commercial objectives.
Solution
A high-fashion brand like Faith Connexion needs models that have the look and style that accentuate the beauty of their clothes. To encourage Faith Connexion’s particular vision, Corra implemented a feature called “Faces of Faith”, which is a section that highlights specific models that showcase Faith Connexion’s clothes.
Not only did Corra implement state-of-the-art visual and design touches to Faith Connexion’s website, but we also platformed them on Magento Enterprise 2.1 as well as Magento Enterprise Cloud Edition. Faith Connexion was one of the first high fashion brands to platform their ecommerce storefront on a cloud system.
Faith Connexion’s frontend has state of the art design choices, and its backend is also cutting edge.
Design system for two store fronts that share a brand but differ on their commercial objectives.
Solution
Results
The new faithconnexion.com was not only one of the first in the industry to be built using Magento Enterprise Cloud edition which increases performance and security, but it is also a beautiful and modern site from a design perspective. When Corra partners with a brand, we seek to not only optimize and perfect the technical specifications of the website, but we also want to ensure a thoughtful and precise design strategy that creates websites that match the tone and feel of the brand we’re working with. In the instance of Faith Connexion, we succeeded on both accounts. The website is modern and performs beautifully, while looking as avant-garde and challenging as Faith Connexion’s clothes do.
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