Grocer seamlessly integrates in-store and digital channels through adopting a composable architecture with commercetools.
Composable Architecture Empowers Organizational Transformation
wegmans
Digital Experience Strategy & Design
Personalization
Solution Design and Architecture
Custom Development
Backend Integrations
Data Migration
Omnichannel Strategy
commercetools
RECOGNITION
Background
This beloved grocery chain has over 110 locations and approximately 52,000 employees, the company has built a reputation for helping customers live healthier lives through a convenient and friendly shopping experience. They integrates their in-store and digital experiences to support customers in planning trips, shopping efficiently, and discovering new meals. The digital storefront is held to the same expectation of being a modern custom expectation-aligned experience. They partnered with Publicis Sapient to elevate their technology and digital strategy.
Together, Corra &
National Grocery Chain
achieved:
Challenge
Outgrowing a Locked-Down Tech Stack
The initial digital storefront and app were built on a legacy solution with a locked-down tech stack, which quickly became a bottleneck. The legacy system limited the brand’s ability to craft immersive meal discovery experiences and failed to deliver the complex omnichannel functionality their customers demanded. Core shopping list features were underpowered, and the disconnected system could not integrate in-store and online browsing seamlessly.
Slow access to customer data hampered responsiveness, while the opaque backend made troubleshooting performance issues inefficient. Overall, the outdated setup constrained the grocer’s ability to adapt swiftly and deliver on its promise to help shoppers enjoy living healthy lives.
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Solution
Composable Architecture for Agility and Performance
To break free from legacy limitations, a modern composable architecture grounded in MACH principles was implemented. By assembling modular, best-of-breed components, the team unlocked faster deployment of new features and personalized experiences. This flexible structure allowed internal teams to roll out innovations rapidly, from advanced list builders to smarter search and recommendation tools, creating a seamless bridge between digital and physical shopping.
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Solution
Organizational Empowerment and Workflow Ownership
Owning the tech stack gave the internal teams control over workflows and outcomes, fostering a culture of digital ownership and accountability. Employees were empowered to make decisions and deploy solutions founded on customer behavior data without waiting on third-party vendors. This shift not only accelerated delivery but also reinforced a digital mindset across the organization, ensuring that technology continuously supports business goals.
Top-Down and Bottom-Up Buy-In
Recognizing that technology alone would not guarantee success, cultural transformation was prioritized alongside technical upgrades. Leadership commitment combined with workforce adoption ensured every layer of the business embraced the composable approach. From executives to developers, all stakeholders bought into the vision. Publicis Sapient provided critical support in driving alignment and delivering results through our experience and expertise in digital transformation.
Continuous Innovation as a Core Principle
With a flexible and modular foundation, the grocer adopted an iterative approach to digital transformation. MACH standards made it possible to continually test, learn, and evolve the tech stack in response to changing customer needs and market opportunities. This commitment to perpetual improvement keeps the brand ahead of consumer expectations, transforming the grocery experience from a simple shopping trip into an inspiring, personalized meal journey.
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Solution
Results
By transitioning from a depreciating legacy solution to a composable, MACH-based architecture on commercetools, the grocer has reinforced its position as a customer-first, digitally mature retailer. Empowered teams, faster time-to-market, and a culture of continuous enhancement have enabled them to deliver a more personalized, responsive, and seamless omnichannel experience. This partnership demonstrates how a clear vision, organizational commitment, and the right technology foundation can transform a traditional grocery chain into a modern digital leader who makes it easy for customers to make healthy choices.
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