Personalized Shopping Leads to Perfect Pairing of Revenue and Conversion

A Redesign That’ll Age Like a Fine Wine

Corra began by creating a Customer Journey Map to identify recommendations and prioritize solution implementation. The insights produced from the customer journey map helped the Corra team create a website experience tailor-made for Wine Insiders’ target audience. Because many customers buy wine based on the label, they were adding products to their cart and checking out directly from the collection page. Corra used a “hover over'' feature to streamline purchasing for these customers and improve the overall experience by giving them the ability to quickly learn about the wine they were purchasing.

The Corra team added user stats to product pages, showing how many other users had viewed and purchased that wine, as well as product badges that dynamically tag products based on categories like Customer Favorite, Award Winner and Trending (based on location). Corra also added low stock notifications that are updated every hour to alert shoppers when a particular wine is in high demand, helping drive conversions.

Corra redesigned the “About Us” page to showcase Wine Insiders’ story. This page is now a CMS template that can be easily updated and used to create new pages. Corra also updated the top navigation to expand and showcase the wine collections, allowing for better product discovery and user experience. The shipping messaging and notifications were also improved by implementing a banner above the navigation to promote the “Hold at Location” service with FedEx. This promotion and messaging increased conversions by 20%.