Watters, a leader in the bridal industry for over 30 years, turned to Corra to create an unforgettable site experience and brand identity. Watters comprises of three brands that offer luxury bridal gowns and bridesmaids dresses: Watters, Wtoo by Watters, and Willowby. Each brand has a unique aesthetic and offers styles at different price points. Watters partnered with Corra after discovering their strong design capabilities and previous work creating experiences for other top fashion brands including St. John Knits, Eileen Fisher, and 7 For All Mankind. Corra faced the challenge of visually establishing individual brand identities for Watters while providing seamless access to the company’s entire catalog.


  • Customer Experience Strategy & Design