Background

St. John Knits International Inc. is a luxury American fashion brand specializing in women’s knitwear. The company was launched in Irvine, California, in 1962 after introducing a simple-yet-elegant knit dress that quickly became iconic. Since then, St. John has remained a symbol of effortless, refined women’s wear thanks to its classically styled wool and rayon yarn knits, its timeless jackets, and its trademark color palette featuring primary colors. Among the fans of the brand are fashion icons such as Michelle Obama, Angelina Jolie, and Giselle Bundchen.

In 2017, after recognizing Corra’s effective results with other high-end fashion brands including Eileen Fisher, Milly, and Brahmin, St. John asked Corra for assistance in designing a new web presence that could better highlight the style and unique appeal of its luxury lines. The company also wished to shift perceptions of its brand to appeal to a younger demographic while still engaging their current customer base.

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