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Seamless customer platform with unified B2B and B2C experiences for an international online beauty store.
Speed Is Beauty
Sigma Beauty
Replatform to Magento 2
Backend Integrations
Customer Experience
Strategy and Design
Adobe
Listrak
RECOGNITION
Magento Imagine Excellence Awards, 2018
Finalist - Best Web Experience
Interactive Media Awards, 2018
Beauty/Cosmetics - Best in Class
Background
Founded in 2009, Sigma Beauty has grown into a well-known international online beauty store. Today, Sigma Beauty is a global company with 250+ retailers in 70+ countries.
The success of the brand comes from exceptional product quality and from the ahead of its time decision to include social media influencers as brand spokespeople. Adored by beauty enthusiasts around the globe, Sigma Beauty partners with an extensive network of influencers that promote the brand and drive traffic through their affiliate links.
Together, Corra &
Sigma Beauty
achieved:
Challenge
A Unified B2B and B2C Experience and Make it Beautiful
Sigma Beauty knew that maintaining brand loyalty meant migrating to a seamless customer platform that could offer a unified B2B and B2C experience. With a planned rebranding strategy and ambitious online revenue goals, Sigma reached out to Corra with clear objectives in mind: increase B2B efficiency and productivity, reduce load times to handle the peaks driven by email campaigns, and create an engaging experience targeted to their audience.
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Introducing the new sigmabeauty.com
Solution
An Eye-Popping Experience
Corra started by optimizing the code to ensure that high resolution images were rendering as fast as possible. The immersive experience remains consistent through every device, and doubly so because of the engaging UX features. In addition to Sigma’s massive product catalog, users can also find beauty inspiration through a blog filled with social content, video tutorials, and beauty guides created by Sigma Beauty's community of influencers.
A new functionality on the product listing page is the quick add-on hover which also allows customers to easily select makeup colors from a drop-down menu.
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Sigma product listing page with visual color selector capabilities on hover.
Solution
Process, diligence, and communication are what stands out with Corra. I’m impressed by the competence, talent, and experience of the team. Corra has always executed as promised.
Solution
Instead of building a complex B2B functionality from scratch, the Magento 2.2 native B2B module allowed Sigma Beauty to quickly go to market with an out-of-the-box solution. The integrated Admin panel includes everything Sigma Beauty needs to manage their operations.
On the UX side, Corra conducted a competitive analysis to identify the most effective B2B best practices. From there, the design team came up with unique functionality that fits into the contemporary design of the B2C site while also allowing Sigma’s B2B users to access and order products seamlessly.
With Magento 2.2, Sigma Beauty can now leverage the Advanced Reporting functionality powered by Magento Business Intelligence. The intuitive dashboard enables data-driven decision making and provides order, product, and customer reports directly from the Magento Admin.
Sigma’s B2B users can access and order products seamlessly..
Solution
Results
Corra developed a stunning site in only 3 months and provided the platform for Sigma Beauty’s future growth.
We deployed the Magento native B2B module quickly and efficiently complete with an integrated Admin panel so not only could Sigma Beauty go to market quickly, they could have control and ownership over their site once it did go live.
The website experienced a massive increase in performance with a 15% decrease in bounce rate and an overall three second faster load time. Not only did Corra streamline and optimize Sigma’s website but we did it while encompassing and improving Sigma’s visual brand voice and website design. Corra not only makes client’s websites look better, we make them function better, too.
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