Founded in 2009, Sigma Beauty quickly grew into a well-known international online beauty store. Today, Sigma Beauty is a global company with 250+ retailers in 70+ countries.
Sigma Beauty knew that maintaining brand loyalty meant migrating to a seamless customer platform that could offer a unified B2B and B2C experience. With a rebranding strategy planned for 2018 and ambitious online revenue goals, Sigma reached out to Corra with clear objectives in mind: increase B2B efficiency and productivity, reduce load times to handle the peaks driven by email campaigns, and create an engaging experience targeted to their audience.
Corra has successfully completed more Magento 2 implementations than any other agency, and proved to be a partner with unparalleled experience in the beauty industry.
TARA NUSSMEIER, EXECUTIVE DIRECTOR, SIGMA BEAUTY
Corra developed a stunning site in only 3 months, and provided the platform for Sigma Beauty’s future growth. “Corra’s designers were able to align the visual identity of our site with the brand vision of Sigma’s founders,” recalled Sigma Beauty’s Executive Director.
Corra optimized the code to ensure optimal speed and implemented engaging UX features. In addition to browsing traditional categories, users can find beauty inspiration through social content, video tutorials, and beauty guides created by Sigma Beauty’s community of influencers.
On the B2B side, the Design team came up with a unique functionality that fits into the contemporary design of the B2C site. The Magento 2.2 native B2B module allowed Sigma Beauty to quickly go to market with an out-of-the-box solution that ensures a streamlined frontend experience for B2B customers.
Immediately after the launch of the first B2B/B2C site on Magento Commerce Cloud 2.2, Sigma Beauty experienced a 38% decrease in load time and enjoyed a stream of positive feedback from their loyal customers.