After a century-long tradition of purveying luxury brands such as Rolex, Tacori, and Verragio, Sheiban Jewelers sought to initiate an ecommerce presence that could attract visitors from well beyond its Ohio headquarters.
The family-owned firm was challenged to effectively educate online customers and to segment them into a range of different buyer personas — everyone from first-time purchasers of engagement rings to loyal customers returning to invest in fine watches. Sheiban Jewelers chose Corra to translate its finely tuned in-store approach into a seamless online experience, guiding customers through their purchase journeys while ensuring the same high standards of service.


  • Magento 2 Development
  • Visual Identity
  • UX Research