Between its ecommerce site built on Magento Community edition and its separate mobile site, MILLY New York, an industry leader in high end women’s fashion and accessories, found a fair amount of success for its digital commerce operation. But with goals to scale the business and to introduce a more unified cross-channel experience for shoppers and site managers alike, MILLY aimed to upgrade to an omnicommerce operation with fewer limitations, and more functionality.
Corra crafted a multi-phase solution for MILLY that included a full migration onto the latest version of Magento Enterprise, a fully responsive design optimized for all channels and devices, and a provision of Total Care, Corra’s ongoing support and maintenance service. We also improved the content experience with look books that shoppers can use to browse the season’s latest styles and custom modules for press and blog sections that content managers can use to refresh the site with ease. Finally, we integrated POS and fulfillment so that the online and in-store customer experiences sync seamlessly.