Hedley & Bennett, Los Angeles-based maker of custom aprons and culinary work wear, was founded in 2009 by former line cook Ellen Bennett. Today, the company that once sold primarily at the Hollywood Farmers Market boasts a 14,000-square-foot factory, and a range of customers representing some 4,000 restaurants worldwide — including celebrity chefs Martha Stewart, Mario Batali, and Alton Brown.

When the burgeoning company came to Corra, it was facing challenges in improving its ecommerce performance. Not only was its website crying out for a better user experience, but it needed to offer visitors relevant product recommendations in order to drive online revenue. Because of the brand’s focus on customizable products, Hedley & Bennett knew that they may soon require new technology solutions, and they were looking for an experienced agency that could support their business as it scales to help with strategic guidance and execution.

As such, it was able to leverage Corra, which offers talents in different disciplines, including conversion rate optimization, Shopify Plus development, UX strategy, and visual strategy. Together, these experts evaluated Hedley & Bennett’s entire ecommerce experience and provided solutions for increasing engagement and conversion.


  • Shopify Plus
  • Conversion Rate Optimization
  • Product Recommendations