Established in 1975, Delta Galil Industries is among the largest apparel makers in the world. In 2016, it acquired Splendid and 7 For All Mankind, a global denim brand with more than 100 retail locations.
Delta Galil quickly understood that the experience of 7ForAllMankind.com and Splendid.com was becoming outdated. The brands are famous for the fit, fabric, and quality of the garments, and Delta Galil wanted the new online storefronts to reflect this excellence and innovation. Eager to offer enhanced functionalities, a best-in-class checkout experience, and superior mobile navigation, Delta Galil worked with Corra to transform a vision into reality.
ASHLEY RAND, DIGITAL MANAGER, DELTA GALIL INDUSTRIES
Working closely with the client, Corra efficiently migrated 7ForAllMankind.com and Splendid.com from Onestop to Magento Commerce Cloud 2.1.9. while ensuring a smooth data ow between the platform and the ERP. To streamline operations, the sites share the same back end configurations, although with different product catalogs and structures.
The design of 7ForAllMankind.com served as a foundation for Splendid.com, maximizing creative and development efforts. Although the two sites share the same elements, each brand identity was brought to life through a unique balance between editorial content and shoppable product grids.
Corra’s team conducted extensive user testing and research to create a shopping experience that inspires customers and guides them through a seamless purchase journey. The unique mega menu stands out among other new functionalities. With its tabbed layout, it provides a shortcut to the entire product offering while weaving inspiration into key sections, like the homepage and product detail pages.
The site launched in March 2018, and it is already experiencing strong online growth.