Customer Experience and Strategy Redesign for the Big Day
One of the top fashion department stores in Latin America, Brazilian brand Riachuelo has been at the top of the retail market for over 60 years. Having grown to more than 250 brick-and-mortar stores throughout Brazil, the retailer was ready to continue their growth by offering ecommerce to their customers for the first time.
Together, Corra &
A First Time For Every Look
Corra utilized Magento 2 to build Riachuelo their very first ecommerce store. The challenge was to build a website that matched Riachuelo’s timeless and beloved style with a website that could handle their large amount of purchases, traffic, and product. Working with such a legendary brand, Corra couldn’t build Riachuelo just any ecommerce store, it had to be state-of-the-art in form and function.
Showing Off a New Look on the Biggest Stage
Corra provided full visual design, data-driven UX, and development to bring to life a complex project that included 12+ integrations and 450,000+ SKUs.
Corra pushed the boundaries with design, delivering a unique “Shop the Look” module on the homepage along with many other unique designs and functionalities. Other aspects of the site have been highly customized, from the shopping cart to the payments system. During Black Friday and Cyber Monday, only six months after the launch, Riachuelo received 30,000+ orders and reached 5,000+ concurrent users— and the website performed perfectly.
Riachuelo adopted a targeted personalization strategy with data-driven UX, and a full visual design from Corra. Corra developers used their expertise of the Magento platform to carry out clever back-end modifications and customizations around that personalization initiative resulting in a 34% conversion rate increase WoW. The partnership between Corra and Riacheulo brought together a Latin American clothing giant and a North American ecommerce thought leader to build a website that showcases beautiful clothes in a most modern package. The success is in the dress.