One of the top fashion department stores in LATAM, Brazilian brand Riacheulo has been at the top of the retail market for over 60 years. Having grown to more than 250 brick-and-mortar stores throughout Brazil, the retailer was ready to continue their growth by offering ecommerce to their customers for the first time. Utilizing the improved capabilities of Magento 2, the Corra team provided full visual design, data-driven UX and development to make this project come to life.
DANIEL TRINIDADE, ECOMMERCE PROJECT MANAGER, RIACHUELO
Utilizing the improved capabilities of Magento 2, the Corra team provided full visual design, data-driven UX, and development to bring to life a complex project including 12+ integrations and 200,000+ SKUs.
Corra pushed the boundaries with design, delivering many unique features and functionalities for Riacheulo’s online store, including a unique “Shop the Look” module on the homepage. Many other aspects of the site have been highly customized, from the shopping cart to the payments system. During Black Friday and Cyber Monday, only six months after the launch, Riachuelo received 30,000+ orders and reached 5,000+ concurrent users.
Riachuelo has adopted a very targeted personalization strategy and Corra developers have used their expertise of the Magento platform to carry out clever back-end modifications and customizations around that personalization initiative, resulting in a 34% conversion rate increase WoW.