Background

Beyond Yoga is an LA-based brand that creates luxurious athleisure wear designed to seamlessly transition from studio to street. Endorsed by celebrities like Kendall Jenner, Gigi Hadid, and Alessandra Ambrosio, Beyond Yoga has become one of the fastest growing indie athletic apparel brands in America, increasing sales by 150% in the last two years. Seeking to merge content and commerce in a way that deeply resonated with their audience, Beyond Yoga worked with Corra to reimagine the customer journey.

    Background
  • UX Research
  • Visual Design
  • TotalCare