The People have Spoken! DVF via #NYFW | Day 4

3 Min Read
Abena Gyebi


Video via Instagram/KarlieKloss

Diane Von Furstenburg–with a pre-show speech like that it’s no wonder hers was one of the most talked about runway show of Mercedes Benz Fashion Week. We were immediately wrapped around her finger as a mashup of summer anthems Blurred Lines and Get Lucky ushered in an energetic line of bold prints, pants sets, crop tops (drink!), and totally wearable frocks adorned by a beautifully diverse cast of models. AND THEN Naomi closed the show, and we all died.

How do I know all of this happened (besides the fact that I caught the live stream on Facebook)? Twitter told me.


Image via Tumblr/WGSN

But not everyone in the Twitterverse was thrilled.  A number of would-be viewers shared their frustration when 35 minutes into the hour, was still airing the equivalent of hold music instead of DVF. Maybe the whole show was running late. Maybe MB’s live stream had technical difficulty. Maybe everything was right on cue but we were just not privy to the plan. Either way, tweeters frantically searched elsewhere for the ephemeral fashion broadcast.

(continued below)

A couple lessons here:

(a) Social media gossips. Just like social media allows satisfied customers to laud all the amazing things a brand does for them, it also enables them to broadcast any grievance, even the simplest site slowdown. So–don’t have slowdowns. Having a dedicated ecommerce website support team drastically reduces the likelihood of tweetable site performance issues.

(b) Site performance is kind of a big deal. If ever you wondered whether customers would actually go elsewhere because they’re having trouble using your site–they will. Imagine if had been an ecommerce site. It would have lost an enormous amount of business because customers couldn’t get the product they wanted.

(c) Once a perk, now a customer expectation. Live streaming runway shows used to be a benefit. An added bonus brands would offer their customers. A sneak peek into upcoming trends that was exclusive to insiders. And now? Viewers publicly express impatience with delays and possible technical difficulties of events they might not have otherwise gotten to see. What was once a perk is now an expectation. The same is true in the ecommerce world. Customers expect retailers to deliver everything possible. Quality products; web, mobile and in-store accessibility; quick searches; fast load times; intuitive design; appealing content; easy checkout; social sharing capabilities; personalized customer service; a consistent brand experience across channels–the list grows on and on. Anything less is substandard.

In the end, DVF gave one amazing collection and show. And at least I know others felt the same.


More New York Fashion Week Coverage
NY Fashion Week Street Style | Day 1  Crash the Party: Nicole Miller Live Streams for NY Fashion Week | Day 2  9 Sales this Fashion Week-end | Day 3  The People have Spoken! DVF via #NYFW | Day 4  day5-snl  day6-th  day7-3d  day8-r

Abena Gyebi

Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.

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