Press Release: 24% of Online Merchants are Considering Building a Progressive Web App to Optimize Their Mobile Traffic

2 Min Read
Morgan Hipps

This press release was originally posted on Business Wire.  To learn how to merchants are overcoming challenges on the small screen and converting rising mobile traffic, download the full report here.  

Download Corra's report

Adoption of Progressive Web Apps (PWAs) is expected to rapidly grow in the near future, with 24% of merchants in the process of exploring this new approach to web development. The findings come from Corra’s report The Future of Mobile Commerce, published in partnership with Klarna and Yotpo.

The research includes the results of a survey conducted amongst 268 online retailers and wholesalers, in addition to a variety of qualitative and quantitative insights collected by Corra and its partners.

As the next evolution of online commerce, PWAs combine traditional website functionalities with the best features of mobile apps. Unlike native apps, they are built utilizing a single codebase and don’t need to be downloaded from a store. As visitors browse the online experience, they receive a simple prompt to add the PWA site to their home screen. Once they accept, they are able to access the PWA as if it was a native app.

A full 58% of survey respondents shared that they are “very familiar” with PWAs, and 24% stated that they’ve already explored them or considered implementing one. When asked to pinpoint the single most important PWA capability, the majority of respondents indicated the ability for returning users to browse offline.

The data in our report challenges the widespread assumption that PWAs are still too new and immature to be considered by the early majority.

 Erica Mazzucato, Senior Marketing Manager, Corra 

“Conversion rates on mobile remain lower than desktop and, clearly, merchants have identified PWAs as a solution to optimize their mobile traffic,” said Erica Mazzucato, Senior Product Marketing Manager at Corra.”This increased awareness comes at a time when SEO rankings are increasingly being impacted by the performance, speed, and stability of mobile storefronts.”

“It is no wonder that what started as a trickle of early adopting merchants has now become a stampede,” added Michael Harvey, Chief Strategy Officer at Corra. “While it may seem like PWAs are a recent technological innovation, they actually represent a well-established approach to architecting a modern website. What is true is that, until relatively recently, PWAs were not optimized for handling the dynamic data needs of transactional systems like ecommerce. Those challenges have now been addressed.”

It is no wonder that what started as a trickle of early adopting merchants has now become a stamped.

 Michael Harvey, Chief Technology Officer, Corra 

The report also included a ranking of respondents’ top mobile aspirations, an overview of their most successful mobile optimization tactics, and a breakdown of the new mobile trends they are exploring.


Morgan Hipps

Morgan is the Content Associate at Corra. She enjoys bringing tech-speak to life through storytelling and content strategy. Her favorite topics to write about are the innovative customer experiences of leading fashion and lifestyle brands.

Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.

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