The Future of Mobile Commerce
Worldwide mobile traffic has long surpassed desktop, with a gap that is even more prominent in the ecommerce sector. However, in spite of this huge opportunity, merchants are still struggling with mobile visitors bouncing within seconds and cart abandonment rates that can reach 80% on small screens.
In parallel, mobile technology continues to evolve, bringing new exciting capabilities. This tension between stasis and evolution, combined with the enormous revenue opportunity that mobile presents, inspired us to shed more light on the current mobile challenges that merchants are experiencing, as well as the trends that will be adopted next. In this report, you’ll find the results of a survey conducted amongst 268 online retailers and wholesalers, in addition to a variety of qualitative and quantitative insights collected by Corra and its partners.