Our New B2B Division: A Letter From our President

2 Min Read
Rachel Weir

I joined Corra as a Director of Sales in 2013. Now, as President, almost seven years later, I’m incredibly proud of the teams I oversee that truly live and breathe exceptional commerce. Originating from a background rooted in technology, we’ve since expanded into a holistic agency providing 360° solutions across CX Design, Creative, Technical SEO, Revenue Optimization, Digital Strategy and more. Our reputation as the most certified Magento 2 agency (110+ Magento 2 certifications and counting) has allowed us to continue attracting top engineering talent, deepen our expertise and develop one-of-a-kind custom solutions.  


Corra has been known for our diverse roster of enterprise B2C clients spanning fashion, beauty, wellness, publishing, food and beverage, home improvement, music and much more. But we also have a track record of complex B2B builds. 


We recognize B2B merchants come with their own set of unique challenges and requirements. So it was important to us that we formally introduce a separate division specializing in business-to-business ecommerce – our new B2B division, IN-DSTRY.  


The launch of IN-DSTRY comes at a pivotal time as the line between B2B and B2C customer expectations become increasingly blurred. 50% of B2B searches are made on mobile and B2B buyers are demanding easy repeat ordering, a faster checkout, flexible payment methods, and personalized buying funnels. In other words, they want a streamlined experience that can be completed entirely online in a few clicks and scrolls.  

Our combination of engineering mastery, creative capabilities and unparalleled customer experience strategists uniquely position Corra to address these needs. 

B2B merchants are more ready than ever to migrate from legacy systems to flexible ecommerce architectures. IN-DSTRY will be entirely dedicated to helping these merchants navigate the opportunities of digital transformation with a roadmap that guides them through the process, aligning their vision with consumer expectations. 

If you want to learn more about IN-DSTRY, our exciting new chapter dedicated solely to B2B merchants, you can continue reading here. Or feel free to reach out directly and I am happy to connect you with a Corra representative that can provide more information. 



Rachel Weir, President at Corra 


Rachel Weir

Rachel Weir is President at Corra. Rachel leads the commercial team consisting of Marketing, Business Development, Client Services, Strategic Alliances and Project Delivery. In addition to developing Corra’s brand and corporate strategy, she supports Corra’s customers by providing strategic oversight to help them reach their commerce and digital goals.

Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.

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