Magento Reveals New Success Story for IMA

< 1 Min Read

With a 179% increase in mobile business YoY, International Military Antiques (IMA) definitely has a success story to share!

Magento recently released a new IMA Customer Success Story on its website that highlights the enhancements IMA has made to its omnicommerce business with Corra and the impressive sales uptick the lifestyle brand has experienced as a result.

The case study reports that after airing a reality TV show on National Geographic Channel and spurring considerable new interest in its business (50% increase in online transactions), IMA chose to sustain and build upon its success with targeted marketing efforts, upgraded site merchandizing, and most importantly, an optimized mobile shopping experience designed by Corra. Since the upgrade, IMA’s mobile business has shown huge growth in the past year—179% increase in YOY mobile business, 163% increase in mobile transactions (30% increase in tablet), an average of 150 orders daily (up from 10-15 in 2004) and the #1 organic search term for military antiques.

This success is a testament not only to IMA and their TV fans, but also to the Magento platform and Corra support. As a Magento Gold partner and winner of four consecutive Spirit of Excellence Awards, Corra is happy to be a part of IMA’s success with the Magento platform.

For the full Success Story, visit

For more information about Corra and IMA, read our case study.

For more information about Corra and Magento, visit

Header image via IMA


Corra is a New York and Los Angeles based digital commerce agency creating unified customer experiences for fashion, lifestyle, and beauty. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping and buying experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise, Demandware and hybris platforms.


For 20 years our strategists, engineers, and UX designers have been building leading-edge ecommerce sites. From the cloud to the edge, we’ll help you make smart decisions and speed time-to-value, whether you’re building from scratch or moving to a new platform.

Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.

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