Corra Launches PWA for Salt Life – One of the Fastest Ever on Adobe Commerce

2 Min Read
Duke Marr
  • Corra recently launched one of the fastest Progressive Web Apps (PWAs) ever built on Adobe Commerce for our client Salt Life.  When benchmarked against other PWAs built on Adobe Commerce, Salt Life outperforms in terms of page speed and visual stability, as measured by Google’s Core Web Vitals. 
  • Corra came in on budget and met a tight deadline by leveraging PYLOT, a feature-complete, proven, enterprise-level, highly performant, and scalable PWA and headless commerce framework architected to integrate with Adobe Commerce easily. 
  • Corra’s team followed an Agile project methodology that focuses on working on the highest priority needs in a backlog and delivering in iterative two-week sprints. This mitigates the risk of higher budgets and longer timelines.

PWA Saltlife

Not All PWAs are created equal

Corra is pleased to announce the launch of a Progressive Web App (PWA) for Salt Life. Acquired by Delta Apparel in 2013, Salt Life is more than a leading lifestyle brand, it is a way of life for many who love the ocean. Larry Laska, Salt Life’s VP of Ecommerce said, “Our new PWA site is so fast! We couldn’t be more pleased with the performance scores. Corra’s agile process and attention to detail were critical to getting us to this launch!” 

Salt Life joined Corra’s 24/7 managed services program, TotalCare, in 2021. In addition to application support, maintenance, and site enhancement services, the TotalCare team gave Salt Life the strategic guidance to migrate to a PWA with a headless architecture based on Corra’s full-stack framework, PYLOT.

Working in our agile methodology, Corra was able to quickly define deliverables and build a PWA storefront hosted on Webscale. By leveraging the out-of-the-box features of PYLOT, a future-proof headless framework that accelerates the development and deployment of headless backends and PWA frontends, Corra was able to come in under budget and within a tight timeline. 

In benchmarking the new site versus three others built by different agencies on Adobe Commerce, we are seeing better mobile  performance in a number of areas:



Largest Contentful Paint (LCP)35% faster
First Input Delay (FIP)52% faster
Cumulative Layout Shift (CLS)85% more visually stable



Two of the sites used for this benchmarking are now Corra clients, working with us to migrate their underperforming PWAs to Corra’s proven solution.  

If you would like an introduction to the benefits of PWA, watch Corra’s video: Progressive Web Apps Explained in 3 Minutes.

Don’t forget to follow us on Linkedin for more updates on headless implementations and PWAs.




Duke Marr

Duke Marr is Corra's Senior VP Strategy and Marketing. Duke has enjoyed a 20+ year career in ecommerce, working on both agency and brand sides. In his role at Corra, he acts as a touch point for clients as they navigate the big decisions about their customer experience strategy, while also overseeing all of Corra’s own marketing efforts.

Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.

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