Corra x Elastic Path: An Alliance For Future Innovation

2 Min Read
Morgan Hipps

By partnering with Elastic Path, Corra empowers commerce innovators with the freedom they need to launch new features, capabilities, and channels in a matter of weeks, not months.


If you’re a follower of Corra’s thought leadership content, you’ll know we strongly recommend headless API-first commerce for brands who value the freedom to adopt the latest technologies and trends in the industry (chatbots, voice commerce, vending machines, you name it). 

Elastic Path empowers merchants with even more flexibility – allowing for what Gartner calls “Composable Commerce” which enables brands to pick and choose the commerce services (microservices) that best meet their specific business requirements and compose them together to deliver the overall commerce experience. Microservices include checkout, promotions, orders, products, payments, and more.

By 2023, organizations that have adopted a composable approach will outpace competition by 80% in the speed of new feature implementation.



By partnering with Elastic Path, Corra can launch microsites and features like BOPIS (Buy Online Pick Up In Store), product configurators, and other sophisticated capabilities in a fraction of the time without impacting underlying commerce functionality, all while avoiding costly customizations.

Kylie Cosmetics vending machine in Las Vegas airport. An ecommerce channel that Elastic Path can help you launch fast.

Kylie Cosmetics vending machine in a Las Vegas airport.

Sidenote: If you’d like to dive deeper into headless commerce, here are introductory, intermediate, and advanced guides to get you up to speed.

If there is one thing 2020 has taught us it’s the importance of agility and adapting quickly to changes in the market (i.e. global pandemics). 

You can have the most talented team of creative problem-solvers ready to deploy new strategies to recover lost revenue but without the right technology framework (Elastic Path), and strategic partner (Corra), it’s difficult to accomplish.

Elastic Path’s true microservices, headless-first approach is the wave of the future and will help us to provide our clients with innovative features with a much faster time to market than traditional platforms.

Rachel Weir, President, Corra

       Let’s look at some real-world examples of Composable Commerce in action:

  • Brick and mortar retailers can launch BOPIS (Buy Online, Pick Up In Store) or new mobile experiences with self-service checkout without impacting the rest of the site. For example, Stance Socks enables customers to checkout on their phones without needing to wait in a line or have contact with a store associate. 
  • Merchants on platforms such as Magento and Shopify Plus can use Elastic Path to launch custom features (e.g. product configurators, microsites) in a matter of days with low investment. I.e. a brand can launch a sample sale site separate from its main storefront.
  • Brands can launch and test the MVP of a new business model in weeks knowing that it will remain future-proof and scalable in the long-term. 
  • Non-transactional sites can unlock new revenue streams with embedded commerce to sell quickly online. 


To inquire about these new services reach out to Corra. Our teams will be happy to talk you through the opportunities Elastic Path and Corra can enable for your business.

Morgan Hipps

Morgan is the Content Associate at Corra. She enjoys bringing tech-speak to life through storytelling and content strategy. Her favorite topics to write about are the innovative customer experiences of leading fashion and lifestyle brands.


Corra is the global digital agency that leading brands and B2B organizations trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver comprehensive digital solutions that convert and retain customers in the long term.

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