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Corra and Clients Featured in Pop-Up Shops Article

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Corra

Pop up shops, although originally used for seasonal holiday products, have quickly become an innovative new tool for retailers.  (Even we’ve done pop-ups!).

On Tuesday, Retail TouchPoints published an article about the rise of pop-up shops, discussing the benefits and challenges of these short-term storefronts, as well as their potential evolution in the near future. Naturally, they looked to Corra and our clients, Baublebar and Villa, for insight:

“It’s just a really innovative time,” said Michael Harvey, COO of e-Commerce Strategy and Implementation at Corra, an e-Commerce agency. “We’re going to see bigger pop-up shops, micro-pop-up shops and pop-up malls. The impermanence allows retailers to keep trying new things.”

Read the full article Retail Touchpoints.

 

Photo via Flyover fashion

Corra

For 20 years our strategists, engineers, and UX designers have been building leading-edge ecommerce sites. From the cloud to the edge, we’ll help you make smart decisions and speed time-to-value, whether you’re building from scratch or moving to a new platform.

Corra is a global agency that builds the world’s fastest and most flexible digital storefronts for growing brands. We’re leaders in headless and composable commerce development, backed by gold-standard post-launch support. Through technical expertise, creative vision, and collaborative strategy, we help clients digitally transform to meet the evolving needs of their customers, adding value from day one. With headquarters in New York and hubs in 12 cities across three continents, Corra is uniquely positioned to support clients around the world and around the clock.

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