5 Ways Shopify Improves Your Multi-Brand Capabilities

Choosing a platform that can meet your specific business needs is crucial to the success of your brand’s digital portfolio. Shopify has numerous OOTB features that allow you to launch feature-rich, high-converting storefronts quickly. It also has a robust ecosystem of extensible and customizable options that make your storefront whatever your business needs.

Shopify has consistently updated its platform to include features and functions that serve businesses that operate multiple brands. While it can be a huge headache to deal with multiple frontend interfaces, inventories, promotion campaigns, and back office logics, Shopify has tools and features that simplify the experience of having multiple brands’ websites hosted on a single platform.

Customer Accounts Feature and Single Sign-On
Shopify’s native APIs and customer accounts feature allow users to have single accounts that transfer across a business’s various brands. This allows first-party data to be used for multiple websites and across touchpoints and creates a seamless shopping experience that facilitates engagement and decreases bounce rate.

This feature may not be as flashy as others but it is crucial because it eliminates friction points along the customer journey and makes it easy for customers to browse and purchase products. Add in all the benefits for the business user, such as insight into customer behavior across multiple brands, and these features are a huge part of Shopify’s ability to host websites for a single business.

Shopify Flow
Shopify Flow is an automation tool that allows businesses to automate and streamline various marketing and promotion functions across multiple brands. This increases operational efficiency and the automation frees developers and engineers to spend time innovating and creating custom functionality instead of performing maintenance and creating promotional email flows. 

Shopify Flow features that improve multi-brand efficiency include task automation across multiple brands, custom and automated workflows for each brand, a centralized admin dashboard that allows all the various brands to be monitored and their flows updated through one touchpoint, customer tagging for multiple brands and various customer profiles, and built-in risk mitigation and fraud detection that alerts admin users to suspicious customer behavior. Shopify Flow is a powerful tool that makes managing multiple brands much easier.

Shopify Magic: AI designed for Commerce
Shopify Magic is Shopify’s suite of AI-powered tools that work to streamline various parts of a digital commerce ecosystem. Benefits of Shopify Magic include AI-powered product descriptions, AI-driven customer support that can handle multiple websites with a single chatbot instance, personalized product recommendations and personalized email outreach that help automate brand-specific outreach for multiple brands, improved cross and up-selling for multiple brands, workflow automation, task automation, and AI-powered inventory optimization are only some of the features of Shopify Magic. Shopify is harnessing the AI revolution to free time from repetitive business tasks and allow merchants to innovate and build unique, value-driving solutions.

Go Headless with Hydrogen
The commercial side of a business can focus on creating value-driving promotions and marketing opportunities, while the technology side can optimize a website’s backend tools and ensure the site is performing at its peak level at all times.

Corra’s client, Cuadra, recently launched a headless website on Hydrogen successfully. Read the case study here to learn about their choice and the benefits they’ve seen.  

If you are unfamiliar … Headless commerce decouples the frontend from the backend through an API or orchestration layer and creates massive programmatic and operational flexibility. With a headless architecture frontend improvements and initiatives are separate from back-office logic creating an ecosystem of innovation and quick deployments.

Shopify’s Multi-Admin, Multi-Store Sync
Shopify wants to remove obstacles and make managing your growth as easy as possible. Asset management across platforms and brands is now easier than ever with multi-admin, multi-store sync which allows users to manage multiple stores (for different brands, countries, or regions) from one central dashboard; share and duplicate themes, apps, and workflows across stores; standardize brand assets and rules, ensuring consistent branding and operations across brands; and access centralized reporting and analytics across all stores. A single touchpoint for so much information across various brands is a skeleton key to operational efficiency.

Contact Corra today to learn how we would migrate your brand’s storefronts to Shopify or optimize your already-existing Shopify ecosystem to serve your business goals.