Corra launches The Cover Store on Magento 2
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The Cover Store is the premier web-based retailer of outdoor and patio furniture covers, as well as vehicle and indoor covers. After partnering with Corra, The Cover Store launched a complete site redesign while migrating from Magento 1 to Magento 2. Together with The Cover Store team, Corra completed Magento development, user experience, visual design, and strategic services.
One of the challenges we faced was determining how to display the many pieces of content on PDP pages. Corra performed A/B testing to determine the level of content to expose on PDPs, as well as user testing to inform the new navigation, and used those metrics to influence the design and strategy of the new site.
The newly launched site is heavily customized and features different templates for each category, filters with landing pages, and a streamlined user experience that guides the shopper. New options like “Find Cover by Dimension” and content sections like “Tips for Choosing the Best Cover” add to this experience. We are extremely proud of our partnership with the Cover Store, and are very excited for the future success of their site.
Sean Roker is Director of Marketing at Corra. Sean is puts his marketing acumen and deep knowledge of Corra to use in leading the marketing team. As a longtime member of the Corra team, Sean has worn many hats within the marketing department, including his previous roles as Marketing Manager and Demand Generation Manager.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
