Weekly Digest: September News Bites
2 Min Read
All the fashion, beauty, tech and ecommerce news you need to know… bite-sized! Read on for the week’s top headlines, and click through to the story to get your fill.
Week of Sept. 28
1. Luxury fashion brands put on a brave face about China
From Burberry to Prada to Paul Smith, luxury fashion brands have admittedly been feeling the effects of the deteriorating economic situation in China. But instead of pulling back and capitalizing on other markets, most of them still see opportunity in China.
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2. Why elitism has gone out of fashion for Burberry, Hermes, and Givenchy
From Christian Louboutin adding $50 product offerings (albeit, nail polish) to Givenchy opening their New York Fashion Week invitation to the public, luxury brands have been experimenting with connecting a broader audience in increasingly creative ways. As consumer behavior changes (ex. people read magazines less and therefore see fewer print ads, ad-blocking plugin usage increases, etc), brands are having to entertain and reward audiences, just to get the chance to show them merchandise and cultivate loyalty. Furthermore, today’s marketing is not through traditional channels, but through the brand’s actual behavior.
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3. How tech in Rebecca Minkoff’s fitting rooms tripled expected clothing sales
Nearly a year after its opening, Rebecca Minkoff’s flagship store in New York City’s Soho neighborhood is a hotbed of consumer data. The “connected store,” which is the first of three to open in the U.S., has given the designer brand some key takeaways: The team can find out which items are taken into the fitting room, what’s being purchased or left behind, and what new directions it should be heading in as an emerging name in retail.
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4. Apple’s ad-blocking move causes big problems for retailers
A Fortune investigation shows that an iPhone enabled with Crystal — the top paid iOS app right now – is unable to fully render the e-commerce sites of many major retailers, including Walmart, Sears and Lululemon.
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Header image via Flickr
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Abena Gyebi is Marketing Manager at Corra, a New York, Los Angeles and London based digital commerce agency creating unified customer experiences for fashion, lifestyle and beauty. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support the Magento, Demandware and hybris platforms.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
