Usability and Design at IRCE Focus (Recap)
3 Min Read
With sessions ranging from quantifying the effectiveness of visual design to SEO-savvy copy, the 2015 IRCE Focus: Digital Design conference stayed true to its promise to provide the most current education in site design, mobile applications, and user experience.
While presentations drew quite a crowd (see below for social media’s session takeaways), nothing was quite as impactful as the free design consultations provided by participating vendors like Corra.
Corra’s Creative and User Experience Directors, Christy Nyberg and Ryan Leffel, aligned their design disciplines to provide each brand with half an hour of complimentary usability testing and site reviews. These brief but comprehensive meetings are just a quick introduction to Corra’s customer-centric approach to design and UX.
For more on information on improving the online shopping experience, visit our design services page. For more impressions and takeaways from IRCE Focus, check out our social media overview below. 
#Overheard at IRCE Focus:
“If you are in a physical store and the checkout is not working, you go to the next register. If that happens online, you go to another store.” —Derek Nelson, Partner, Creative Director & Co-Founder, Clique Studios (Heard at Optimizing Checkout Pages)
Top Tweets:
Instagrams from IRCE Focus:
We have arrived! #irce #design #la (@annerjohnson)
Good morning LA #earlymorning #irce #ircefocus #irce2015 (@siurious)
Behind the scenes at LA Live ready for an awesome day at #irce LA. (@bmccrory23)
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Sasha Butkovich is Marketing Copywriter at Corra, a New York and Los Angeles based digital agency that provides high-performing ecommerce solutions for fashion, lifestyle and beauty brands and retailers. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping and buying experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise, Demandware and hybris platforms.
Sasha Butkovich is Communications Marketing Manager at Corra. Managing the agency's communication, branding, PR and social strategies, Sasha focuses on developing engaging content for decision makers in the digital commerce industry. Sasha brings a background in copywriting and over five years in ecommerce marketing to her role at Corra.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
