The iconic Victorinox Swiss Army Knife dates back to a cutler’s workshop in 1884, where Karl Elsener had the revolutionary idea of manufacturing a compact knife with an array of practical functions. The Victorinox brand has since expanded into cutlery, tools, travel gear, watches, and fragrances. Just as their knife has evolved to meet modern customer demands, so too has their online shopping experience.

The Victorinox US team chose Corra to perform a user experience audit of their site and inform a new conversion rate optimization direction. They had been running CMS updates that weren’t moving the needle, so Corra conducted a comprehensive audit of their key features, pages, global elements, PLPs (product landing pages), checkout flow and more. Our unique approach integrated CX Design disciplines with Conversion Rate Optimization experts to create the perfect formula and roadmap of recommendations for Victorinox Swiss Army’s needs. It’s this collaboration between teams, integrating skillsets that enabled us to deliver such an impressive conversion lift.


  • Conversion Rate Optimization
  • Customer Experience Strategy