Whitepaper: How to Drive Engagement Through Lifestyle Photography
< 1 Min Read
Fierce competition in the ecommerce fashion landscape is pushing brands to explore new ways to influence customer behavior and encourage purchasing. As fashion retailers get more creative and elevate their product photography, they notice greater engagement rates, especially when they incorporate lookbook images that embody a lifestyle.
But how can merchants ensure that their lifestyle imagery is driving engagement? Is there a pattern behind highly engaging photos? How important are variables such as color, settings, and portrayed subjects?
To answer these questions, Corra conducted a study aimed at providing fashion retailers with a series of clear, data-based guidelines that can be leveraged when planning product shoots or selecting lifestyle photography for online commerce.
Click here to see the full study.
Erica Mazzucato is Sr. Product Marketing Manager at Corra. In her role, she defines the go-to-market strategy of the services offered by the agency and serves as an in-house expert on market and industry trends.
Corra is a global agency that builds the world’s fastest and most flexible digital storefronts for growing brands. We’re leaders in headless and composable commerce development, backed by gold-standard post-launch support. Through technical expertise, creative vision, and collaborative strategy, we help clients digitally transform to meet the evolving needs of their customers, adding value from day one. With headquarters in New York and hubs in 12 cities across three continents, Corra is uniquely positioned to support clients around the world and around the clock.
