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Whitepaper: How to Drive Engagement Through Lifestyle Photography

1 Min Read
Erica Mazzucato

Fierce competition in the ecommerce fashion landscape is pushing brands to explore new ways to influence customer behavior and encourage purchasing. As fashion retailers get more creative and elevate their product photography, they notice greater engagement rates, especially when they incorporate lookbook images that embody a lifestyle.

But how can merchants ensure that their lifestyle imagery is driving engagement? Is there a pattern behind highly engaging photos? How important are variables such as color, settings, and portrayed subjects?

To answer these questions, Corra conducted a study aimed at providing fashion retailers with a series of clear, data-based guidelines that can be leveraged when planning product shoots or selecting lifestyle photography for online commerce.

Click here to see the full study.

 

Erica Mazzucato

Erica Mazzucato is Sr. Product Marketing Manager at Corra. In her role, she defines the go-to-market strategy of the services offered by the agency and serves as an in-house expert on market and industry trends.

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Corra is the global digital agency that lifestyle brands trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver complex digital solutions to leading B2C and B2B retailers.

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