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Whitepaper: How to Drive Engagement Through Lifestyle Photography

< 1 Min Read
Erica Mazzucato

Fierce competition in the ecommerce fashion landscape is pushing brands to explore new ways to influence customer behavior and encourage purchasing. As fashion retailers get more creative and elevate their product photography, they notice greater engagement rates, especially when they incorporate lookbook images that embody a lifestyle.

But how can merchants ensure that their lifestyle imagery is driving engagement? Is there a pattern behind highly engaging photos? How important are variables such as color, settings, and portrayed subjects?

To answer these questions, Corra conducted a study aimed at providing fashion retailers with a series of clear, data-based guidelines that can be leveraged when planning product shoots or selecting lifestyle photography for online commerce.

Click here to see the full study.

 

Erica Mazzucato

Erica Mazzucato is Sr. Product Marketing Manager at Corra. In her role, she defines the go-to-market strategy of the services offered by the agency and serves as an in-house expert on market and industry trends.

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Corra is the global digital agency that helps growing brands and organizations make the right decisions across their entire digital commerce ecosystem. Combining technical expertise with strategic and creative vision, we pioneer the next generation of commerce solutions to shape future-proof experiences around the evolving needs of your customers.

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