Whitepaper: How to Drive Engagement Through Lifestyle Photography
< 1 Min Read
Fierce competition in the ecommerce fashion landscape is pushing brands to explore new ways to influence customer behavior and encourage purchasing. As fashion retailers get more creative and elevate their product photography, they notice greater engagement rates, especially when they incorporate lookbook images that embody a lifestyle.
But how can merchants ensure that their lifestyle imagery is driving engagement? Is there a pattern behind highly engaging photos? How important are variables such as color, settings, and portrayed subjects?
To answer these questions, Corra conducted a study aimed at providing fashion retailers with a series of clear, data-based guidelines that can be leveraged when planning product shoots or selecting lifestyle photography for online commerce.
Click here to see the full study.
Erica Mazzucato is Sr. Product Marketing Manager at Corra. In her role, she defines the go-to-market strategy of the services offered by the agency and serves as an in-house expert on market and industry trends.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
