Watch Commerce Talks: CX Workshop on Demand
3 Min Read
Corra and Adobe recently teamed up to host a live customer experience workshop to help merchants prepare for the upcoming holiday season. Although beneficial if implemented prior to the end-of-year peak season, the tips we shared are evergreen and can be applied to boost conversions at any time of the year.
Corra’s SVP of Digital Strategy, Duke Marr, and Executive Creative Director, Cat McLean, joined Adobe’s Senior Product Marketing Manager, Ryan Green to chat through 12 ways to give your customers the best possible holiday shopping experience. They cover four focus areas: design, optimization, content, and site search. The panelists also share the typical ROI merchants can expect from implementing these tips.
Sneak Peek: Optimize Your Site (especially on mobile)
We spend a lot of time, effort, and funds acquiring new customers, but we don’t usually spend that same energy retaining them. Personalizing your experience for returning customers can mean many different things. Like a personalized welcome message on the homepage, early access to sales for members of a loyalty program, or simply recognizing that a user previously left items in their cart last time they were on your site, and opening the mini-cart to bring the items to their attention.
Product recommendations are another effective way to boost conversions. Amazon has 40+ recommendation widgets on their homepage alone. And Corra regularly sees a 20% revenue lift from AI powered product recommendations.
As Ryan Green said, a lot of times product recommendations highlight items you didn’t even know (or remember) you needed. “I was recently doing a woodworking project and went online to purchase some epoxy. When I was getting closer to checkout there was a “people who purchased this also bought…” product recommendation unit showing stirring sticks and other utensils. I wouldn’t have thought to look for those, but the site’s recommendation engine thankfully brought them to my attention,” Ryan said.
Tune in for answers to questions like:
How do you approach a CX audit?
How can support be leveraged for CX improvement?
What’s the best way to address out-of-stock items due to supply chain issues?
What should merchants look for to accurately measure customer experience?
What’s the most effective way to discount items and provide transparent messaging around black friday/cyber monday sales?
If you’re disappointed you missed the live CX workshop, and have unanswered questions, feel free to email one of our panelists here. Corra’s digital strategy expert, Duke Marr would be happy to help you strategize for the holidays.
WATCH THE FULL SESSION NOW
Learn how to make 2021 your most successful holiday season yet! And kick off 2022 with a new and improved customer experience.
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