BACK TO RESOURCES
blog

Top Insights from 2014 eTail West

< 1 Min Read
Corra

Historically held in Southern California, moving eTail West to Texas had no effect on attendance and insights at all. Packed with over 130 presentations from March 3-6, ecommerce industry leaders gathered in San Antonio to share insights and success stories about how retailers can improve their online and omni-commerce businesses.

Presenters included Lenovo, sharing that their visitors are 230% more likely to buy after viewing video, and PetCo, maintaining that “Omnichannel is not all about technology. It’s about organizational transformation at all levels.”

Fashion and apparel brands also made a show, with brands like BCBG Max Azria encouraging attendees to “Just do it and try all of it” and TOMS advising to “be everywhere and aware of context, be human and social, listen, deliver value, empower and inspire action.

Browse below for a full recap of attendees’ takeaways of 2014 eTail West.

Photo via Google+, Instagram/csandvick

Corra

Corra is the global digital agency that fashion, beauty, and lifestyle brands trust to create luxury commerce experiences. Over the past 15 years, we have built a reputation for award-winning design, disciplined execution, and innovative thinking. With technical expertise concentrated on the Magento, SAP Commerce Cloud, and Shopify Plus platforms, we produce memorable journeys that captivate customers and elevate brands to new heights. Over the past 15 years, we have built a reputation for award-winning design, disciplined execution, and innovative thinking. With technical expertise concentrated on the Magento, SAP Commerce Cloud, and Shopify Plus platforms, we produce memorable journeys that captivate customers and elevate brands to new heights. With seven offices and headquarters in the key markets of New York, Los Angeles, and London, Corra is uniquely positioned to service international retailers with ambitious omnichannel goals.

---

Corra is the global digital agency that leading brands and B2B organizations trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver comprehensive digital solutions that convert and retain customers in the long term.

You may also like

blog
Envisioning Your Brand With a Headless Architecture

Everyone in ecommerce is talking about the enormous benefits of migrating to a headless architecture—one where front-end digital experiences are freed

blog
Watch Commerce Talks: CX Workshop on Demand

Corra and Adobe recently teamed up to host a live customer experience workshop to help merchants prepare for the upcoming holiday season. Although ben

blog
Video: Progressive Web Apps: Let’s Get Technical

The following video is a webinar with Corra’s CTO, and CTO and founder of Webscale.  ﹏ LET’S GET TECHNICAL Watch on demand: chief technolo

want more?
Get exclusive access to Corra content and events
We'll let you know when we publish anything new