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Top 3 Benefits of Responsive Design

< 1 Min Read
Corra

How do you develop a site that feels integrated on multiple platforms but also looks and acts differently depending upon the device your customer is using at any given time? A single ecommerce site that provides an integrated user experience regardless of the device it’s accessed from. In other words, an ecommerce site with responsive web design.

In the last year or so, responsive web design has gone from an ecommerce “nice-to-have” to an ecommerce must-have for any forward thinking brand or retailer. Here’s why:

1. It’s what customers want. A recent survey by Accenture found that 49 percent of respondents said “integrating stores/online/mobile” is where retailers need to improve the shopping experience most.

2. It helps connect the dots. By building a single responsive site with a single log-in for customers, retailers can gain additional insight into how their customers are using various devices in tandem and how they’re using them differently.

3. You can set it one time, and forget it. Creating ecommerce site using responsive design will probably cost more than building a desktop-only system. But so will building device-specific solutions (like a separate mobile site). The responsive approach is more cost effective in the long-term.

Read the full article by Corra at Apparel Magazine.

Photo via Monigle

Corra

Corra is the global digital agency that fashion, beauty, and lifestyle brands trust to create luxury commerce experiences. Over the past 15 years, we have built a reputation for award-winning design, disciplined execution, and innovative thinking. With technical expertise concentrated on the Magento, SAP Commerce Cloud, and Shopify Plus platforms, we produce memorable journeys that captivate customers and elevate brands to new heights. Over the past 15 years, we have built a reputation for award-winning design, disciplined execution, and innovative thinking. With technical expertise concentrated on the Magento, SAP Commerce Cloud, and Shopify Plus platforms, we produce memorable journeys that captivate customers and elevate brands to new heights. With seven offices and headquarters in the key markets of New York, Los Angeles, and London, Corra is uniquely positioned to service international retailers with ambitious omnichannel goals.

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Corra is the global digital agency that leading brands and B2B organizations trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver comprehensive digital solutions that convert and retain customers in the long term.

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