Top 3 Benefits of Responsive Design

< 1 Min Read

How do you develop a site that feels integrated on multiple platforms but also looks and acts differently depending upon the device your customer is using at any given time? A single ecommerce site that provides an integrated user experience regardless of the device it’s accessed from. In other words, an ecommerce site with responsive web design.

In the last year or so, responsive web design has gone from an ecommerce “nice-to-have” to an ecommerce must-have for any forward thinking brand or retailer. Here’s why:

1. It’s what customers want. A recent survey by Accenture found that 49 percent of respondents said “integrating stores/online/mobile” is where retailers need to improve the shopping experience most.

2. It helps connect the dots. By building a single responsive site with a single log-in for customers, retailers can gain additional insight into how their customers are using various devices in tandem and how they’re using them differently.

3. You can set it one time, and forget it. Creating ecommerce site using responsive design will probably cost more than building a desktop-only system. But so will building device-specific solutions (like a separate mobile site). The responsive approach is more cost effective in the long-term.

Read the full article by Corra at Apparel Magazine.

Photo via Monigle


For 20 years our strategists, engineers, and UX designers have been building leading-edge ecommerce sites. From the cloud to the edge, we’ll help you make smart decisions and speed time-to-value, whether you’re building from scratch or moving to a new platform.

Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.

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