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Tapping into TV-Driven Purchases

< 1 Min Read
Corra

Imagine admiring an outfit your favorite TV star is wearing on her show. With just a click of your remote control, you order the clothes, which show up at your home the next day. This is essentially the promise of t-commerce (or television commerce).

In a recent article for Adobe CMO.com, Corra’s COO, Michael Harvey and other experts weigh in on what these television driven purchases could mean for the decrease in TV marketing spending and mobile commerce as we know it.

“…it seems likely that what is a tiny, tiny commercial area today will evolve extremely rapidly as we’ve seen with mobile commerce in the past 18 months,” commented Harvey.

Read his full insight at Adobe’s CMO.com

Photo via Social Spark

Corra

For 20 years our strategists, engineers, and UX designers have been building leading-edge ecommerce sites. From the cloud to the edge, we’ll help you make smart decisions and speed time-to-value, whether you’re building from scratch or moving to a new platform.

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Corra is the global digital agency that helps growing brands and organizations make the right decisions across their entire digital commerce ecosystem. Combining technical expertise with strategic and creative vision, we pioneer the next generation of commerce solutions to shape future-proof experiences around the evolving needs of your customers.

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