Tapping into TV-Driven Purchases

< 1 Min Read

Imagine admiring an outfit your favorite TV star is wearing on her show. With just a click of your remote control, you order the clothes, which show up at your home the next day. This is essentially the promise of t-commerce (or television commerce).

In a recent article for Adobe, Corra’s COO, Michael Harvey and other experts weigh in on what these television driven purchases could mean for the decrease in TV marketing spending and mobile commerce as we know it.

“…it seems likely that what is a tiny, tiny commercial area today will evolve extremely rapidly as we’ve seen with mobile commerce in the past 18 months,” commented Harvey.

Read his full insight at Adobe’s

Photo via Social Spark


For 20 years our strategists, engineers, and UX designers have been building leading-edge ecommerce sites. From the cloud to the edge, we’ll help you make smart decisions and speed time-to-value, whether you’re building from scratch or moving to a new platform.

Corra is a global agency that builds the world’s fastest and most flexible digital storefronts for growing brands. We’re leaders in headless and composable commerce development, backed by gold-standard post-launch support. Through technical expertise, creative vision, and collaborative strategy, we help clients digitally transform to meet the evolving needs of their customers, adding value from day one. With headquarters in New York and hubs in 12 cities across three continents, Corra is uniquely positioned to support clients around the world and around the clock.

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