Tapping into TV-Driven Purchases
1 Min Read
Imagine admiring an outfit your favorite TV star is wearing on her show. With just a click of your remote control, you order the clothes, which show up at your home the next day. This is essentially the promise of t-commerce (or television commerce).
In a recent article for Adobe CMO.com, Corra’s COO, Michael Harvey and other experts weigh in on what these television driven purchases could mean for the decrease in TV marketing spending and mobile commerce as we know it.
“…it seems likely that what is a tiny, tiny commercial area today will evolve extremely rapidly as we’ve seen with mobile commerce in the past 18 months,” commented Harvey.
Read his full insight at Adobe’s CMO.com
Photo via Social Spark