StriVectin Boosts Conversions + Mobile Revenue
< 1 Min Read
Corra launched a new Magento ecommerce site for beauty client StriVectin in April. We recently checked in with their ecommerce team, and we’re excited to share some great results the brand has seen since the launch.
First, a little background. StriVectin’s previous site was on an older version of the Magento platform, and it was becoming difficult for their team to add plug-ins and upgrade. They wanted a clean start, and a CMS that was built to easily manage and to provide more options for content. The brand came to Corra with designs in hand for our team to implement, and Corra’s development team launched the StriVectin site on Magento 1.14.
Some of StriVectin’s goals for the new ecommerce site were to increase conversion, provide a seamless shopping experience across all devices, and add engaging content. With the new responsive design that Corra implemented, shopping on mobile devices is much easier.
Comparing May-July this year with the same period last year, StriVectin shows very positive results. Although traffic on mobile devices showed a slight dip, the overall numbers trended up. Mobile transactions showed a 39.4% increase, and revenue from mobile is up 27.6%.
The brand is reaching their conversion goals as well. Conversion rate is up 61.8%, and revenue increased 13.8%.
We are always happy to see our clients succeed and show great results like these. A big thanks to our friends at StriVectin for sharing these numbers!
Learn more about the StriVectin project in our Case Study.
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Corra is a New York, Los Angeles and London based digital commerce agency creating unified commerce experiences for fashion, lifestyle and beauty. Corra’s ecommerce strategy, design and technology professionals are trusted by retailers of all sizes to implement and support the Magento Enterprise and hybris platforms.
Sasha Butkovich is Communications Marketing Manager at Corra. Managing the agency's communication, branding, PR and social strategies, Sasha focuses on developing engaging content for decision makers in the digital commerce industry. Sasha brings a background in copywriting and over five years in ecommerce marketing to her role at Corra.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
