Shop.org Digital Summit 2015 Highlights
< 1 Min Read
The 2015 Shop.org Digital Summit is now in the books! This great event, held this year in Philadelphia, offered an exciting opportunity for merchants and vendors alike to network and discuss the latest industry trends and thought leadership.
This year’s theme was “Retail to the Power of Digital,” a concept designed to inspire merchants and marketers to think about new ways to improve and unify their business.
Throughout Shop.org, social media was buzzing with people sharing interesting takeaways from around the conference. Below are some of the top quotes and insights from around the event, as shared by attendees on social media:
Despite consumer preference many retailers still way under investing in #mobile #social #local #shoporg15 #retail pic.twitter.com/MZnF30dumL
— Michael Jones (@mdjonesy) October 6, 2015
"Mobile influences offline sales more than online sales." Great kickoff by @smulpuru #nextgenretail #shoporg15 pic.twitter.com/QT2ApWbIPh
— Theresa ONeil (@TZONeil) October 6, 2015
"65% of marketers think beacon-enabled push notifications will be critically important to driving in-store sales in the next two years"
— Liquidus (@liquidus) October 6, 2015
Mike George CEO QVC: we’ve tried to shift our strategy from device centric to customer centric #shoporg15
— Jason Goldberg (@retailgeek) October 6, 2015
Interesting #data how each channel influences sales in other channels. #retailtechtrends #shoporg15 @Persio_Inc pic.twitter.com/Rem0see904
— Mike Kinsella (@mikekinsella) October 7, 2015
“In other countries, #eCommerce is a way to shop. In China, it is a lifestyle” ~Jack Ma, Alibaba. #Shoporg15
— Mohit Bhardwaj (@mohitspeak) October 7, 2015
.@dougmack: Make the shopping cart plugged in to every part of your mobile platform. #shoporg15 #NextGenFanatics pic.twitter.com/L6sif7pJRh
— Shop.org (@shoporg) October 6, 2015
Retailers leaving 10% of revenue on table by not creating a seamless omnichannel experience #shopog15 #nhatshoporg15 #retailtechtrends
— Lia Keel (@liakeel) October 7, 2015
82% of customers consult their phones before making an in-store purchase which translates to $970B in revenue @migriffin @Adlucent
— Yottaa (@yottaa) October 7, 2015
Design for behaviors not outcomes #shoporg15 @Jferrell03 @saraquinn
— Anne Marie Stephen (@annemarie_ams) October 7, 2015
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Sasha Butkovich is Marketing Copywriter at Corra, a New York, Los Angeles and London based digital commerce agency creating unified commerce experiences for fashion, lifestyle and beauty. With a team of 100+ ecommerce strategy, design and technology professionals, Corra delivers rich shopping and buying experiences across all channels and devices. Corra is trusted by retailers of all sizes to implement and support Magento Enterprise, Demandware and hybris platforms.
Sasha Butkovich is Communications Marketing Manager at Corra. Managing the agency's communication, branding, PR and social strategies, Sasha focuses on developing engaging content for decision makers in the digital commerce industry. Sasha brings a background in copywriting and over five years in ecommerce marketing to her role at Corra.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
