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Savvy Retailers Make Room for Mobile

1 Min Read
Abena Gyebi

Recent studies show that desktop Web search has declined for the first time since 2006–ComScore data from September indicated a 4% decline as compared to last year, while Macquarie Group’s analysis accredited the decline to an increasing number of mobile searches.There’s no doubt about it. As consumers turn more and more to their mobile devices for online interactions, retailers who are serious about having an engaging, customer-centered focus must meet their customers on this new frontier. And now there are stats to prove it.

And they’re right. Spending on mobile search advertising has swelled more than threefold in the last year according to a release by eConsultancy in June. That means the savvier retailers have gotten wise to the mobile trend, and have not only incorporated mobile into their overall engagement strategy but also into their financials.

At Corra we’ve been seeing the same realignment in traffic (both browsing and buying) coming to our clients’ websites increasingly from untethered devices. It was only a matter of time before the data backed up our experience.

 

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CorraTech is now Corra!

Abena Gyebi

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Corra is the global digital agency that lifestyle brands trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver complex digital solutions to leading B2C and B2B retailers.

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