Savvy Retailers Make Room for Mobile
< 1 Min Read
Recent studies show that desktop Web search has declined for the first time since 2006–ComScore data from September indicated a 4% decline as compared to last year, while Macquarie Group’s analysis accredited the decline to an increasing number of mobile searches.There’s no doubt about it. As consumers turn more and more to their mobile devices for online interactions, retailers who are serious about having an engaging, customer-centered focus must meet their customers on this new frontier. And now there are stats to prove it.
And they’re right. Spending on mobile search advertising has swelled more than threefold in the last year according to a release by eConsultancy in June. That means the savvier retailers have gotten wise to the mobile trend, and have not only incorporated mobile into their overall engagement strategy but also into their financials.
At Corra we’ve been seeing the same realignment in traffic (both browsing and buying) coming to our clients’ websites increasingly from untethered devices. It was only a matter of time before the data backed up our experience.
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Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
