Savvy Retailers Make Room for Mobile
< 1 Min Read
Recent studies show that desktop Web search has declined for the first time since 2006–ComScore data from September indicated a 4% decline as compared to last year, while Macquarie Group’s analysis accredited the decline to an increasing number of mobile searches.There’s no doubt about it. As consumers turn more and more to their mobile devices for online interactions, retailers who are serious about having an engaging, customer-centered focus must meet their customers on this new frontier. And now there are stats to prove it.
And they’re right. Spending on mobile search advertising has swelled more than threefold in the last year according to a release by eConsultancy in June. That means the savvier retailers have gotten wise to the mobile trend, and have not only incorporated mobile into their overall engagement strategy but also into their financials.
At Corra we’ve been seeing the same realignment in traffic (both browsing and buying) coming to our clients’ websites increasingly from untethered devices. It was only a matter of time before the data backed up our experience.
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Corra is a global agency that builds the world’s fastest and most flexible digital storefronts for growing brands. We’re leaders in headless and composable commerce development, backed by gold-standard post-launch support. Through technical expertise, creative vision, and collaborative strategy, we help clients digitally transform to meet the evolving needs of their customers, adding value from day one. With headquarters in New York and hubs in 12 cities across three continents, Corra is uniquely positioned to support clients around the world and around the clock.
