BACK TO RESOURCES
blog

Savvy Retailers Make Room for Mobile

< 1 Min Read
Abena Gyebi

Recent studies show that desktop Web search has declined for the first time since 2006–ComScore data from September indicated a 4% decline as compared to last year, while Macquarie Group’s analysis accredited the decline to an increasing number of mobile searches.There’s no doubt about it. As consumers turn more and more to their mobile devices for online interactions, retailers who are serious about having an engaging, customer-centered focus must meet their customers on this new frontier. And now there are stats to prove it.

And they’re right. Spending on mobile search advertising has swelled more than threefold in the last year according to a release by eConsultancy in June. That means the savvier retailers have gotten wise to the mobile trend, and have not only incorporated mobile into their overall engagement strategy but also into their financials.

At Corra we’ve been seeing the same realignment in traffic (both browsing and buying) coming to our clients’ websites increasingly from untethered devices. It was only a matter of time before the data backed up our experience.

 

____________

CorraTech is now Corra!

Abena Gyebi

---

Corra is the global digital agency that leading brands and B2B organizations trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver comprehensive digital solutions that convert and retain customers in the long term.

You may also like

blog
Video: Progressive Web Apps: Let’s Get Technical

The following video is a webinar with Corra’s CTO, and CTO and founder of Webscale.  ﹏ LET’S GET TECHNICAL Watch on demand: chief technolo

blog
4 Minute Video: Improve Your Internal Site Search to Boost Mobile Conversions

Welcome to Corra’s three part video series on actionable recommendations to boost mobile conversions. In this series, we’ll cover practical reco

blog
Adobe Summit Recap: PWA Technology Meets Prestige Skincare

We get it, a day at the office (or makeshift home office) can be hectic. Zoom call after Zoom call, squeezing in lunch, decision-making, and deliverab

want more?
Get exclusive access to Corra content and events
We'll let you know when we publish anything new