Brazilian Fashion Retailer Riachuelo Now Live on Magento 2
2 Min Read
On the heels of winning the Great Explorer Award for International Expansion from Magento, the Corra team is pleased to announce another international launch! We are happy to unveil the beautiful new ecommerce site for Brazilian fashion retailer Riachuelo, now live on the Magento 2 platform.
One of the top fashion department stores in LATAM, Brazilian brand Riacheulo has been at the height of the retail market for over 60 years. Having grown to more than 250 brick-and-mortar stores throughout Brazil, the retailer was ready to continue their growth by offering ecommerce to their customers for the first time. Utilizing the improved capabilities of Magento 2, the Corra team provided full visual design, data-driven UX and development to make this project come to life.
How it was achieved
“We really pushed the boundaries with design, delivering new functionalities we haven’t done on other projects before,” said Jessica Jakov, Interaction Designer at Corra.
Some examples of these functionalities include a unique “Shop the Look” module on the home page. When users hover over a look, they’re able to see the individual products, including the product name and price, and they can save those items to their wishlist. Another example is the distinctive shopping cart, which slides out from the right side of the screen. This cart is a global element that users can open from any page on the site, adding ease and convenience to the shopping experience.
In addition to these design elements, many other aspects of the site have been highly customized, particularly the payments system. While Brazil has a highly complex payments process, the new site offers customers the ability to use several payment methods, including the Riachuelo credit card.
As one of Magento’s Global Elite partners, the Corra team is proud to continue working with international clients such as Riachuelo. With a focus on innovation and engagement, our two teams aim to continue to provide the best customer experience possible on the new site.
This ecommerce storefront marks an exciting beginning for Riachuelo in the digital commerce space that we’re confident shoppers will enjoy.
View the new Riachuelo site for yourself today!
For 20 years our strategists, engineers, and UX designers have been building leading-edge ecommerce sites. From the cloud to the edge, we’ll help you make smart decisions and speed time-to-value, whether you’re building from scratch or moving to a new platform.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
