Record Breaking Holiday Sales Land International Military Antiques a Massive Q4 in 2012
< 1 Min Read
With Thanksgiving weekend sales up 22% from last year, International Military Antiques, the leading retailer of military antiques and collectibles, ushered in a record-breaking holiday season.
The season was a success by any measure. Unique visitors to IMA’s website during the Thanksgiving weekend (Nov 23-26, 2012) increased 33% compared to last year (Nov 25-28, 2011), while order volume saw a 34% hike. As a result, IMA’s Q4 revenue was also up 41% year-on-year.
“We knew this holiday season would be big and that a high performing website would be critical to our success, so we called on the leading Magento Solutions partner, Corra, for support,” said Alex Cranmer, VP, IMA. “In the past, Corra has kept our site up and running during enormous, sustained traffic spikes. We were confident they would come through again for Black Friday weekend—and they did!”
IMA recently premiered a reality television mini-series, Family Guns, on the National Geographic Channel. Corra upgraded the website to a more robust platform and provided technical (CAMS) support throughout the series. While the show was on air, traffic to www.ima-usa.com swelled by 800%, transactions increased by 50% and revenue was up 45%.
International Military Antiques is the world leader of the Military Collectibles, Military Antiques and the Militaria industry. Visit their website at www.ima-usa.com
____________
For 20 years our strategists, engineers, and UX designers have been building leading-edge ecommerce sites. From the cloud to the edge, we’ll help you make smart decisions and speed time-to-value, whether you’re building from scratch or moving to a new platform.
Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.
