Partner Q & A: Listrak Talks Multichannel Marketing

When omnichannel retailers are looking to take their marketing efforts to the next level, they often look to Listrak. The software and services this company provides help merchants dive deeper into customer data and behavior, allowing brands to deliver more personalized and innovative messages.

This may all sound like a lot of buzzwords, but there is a team of people behind the buzz who bring these strategies to life at Listrak. I chatted with Rebecca Deno, Channel Marketing Manager, to learn more about the many ways Listrak helps retail businesses reach their marketing goals.

To start with an introduction, what is Listrak and what do you do?

Listrak is a digital marketing company focused on building relationships between retailers and their customers. Those relationships are built on personal, customer-centric campaigns, so we help brands create these personalized experiences across channels. Retailers can use our comprehensive data hub to get shopper insights that power the sophisticated, relationship-building, omnichannel campaigns our team delivers every day.

Our team has helped thousands of online retailers and interactive marketers drive incremental revenue and increase customer lifetime value. Since 1999, Listrak has been at the forefront of retail email marketing innovation with world-class software, solutions, and services, and we are really proud of the solutions we provide.

What types of brands make a good fit for Listrak?

Listrak’s marketing automation platform is distinctly designed for online and omnichannel retailers. The ideal Listrak partners are mid-market retailers looking to grow their ecommerce revenue. Our clients include brands like Jomashop, Lush, Kendra Scott, giggle, and Robert Graham to name a few.

Aside from email, what other kinds of services do you provide for your clients?

Email marketing is a really valuable tool, but it’s not the only one that retailers have at their disposal. Listrak offers a suite of retail-specific solutions that help our clients create personalized experiences across all customer touchpoints. Many merchants take advantage of solutions like Modal Lightbox, Shopping Cart Abandonment, Online Browse Abandonment, Advanced Retail Segmentation, and Product Recommendations.  These tools allow retailers to engage with their customers throughout the shopping journey, and the best part is that they can manage all these options from a single, integrated digital marketing platform with Listrak.

Personalization is something many retailers are trying to implement. How do you work with clients on personalizing messages for their customers?

Listrak works with retailers to add personalized product recommendations across all customer touchpoints and marketing channels. Whether it’s via email, onsite, mobile, social, or in-store, customers should receive unique and relevant messages. Our solutions help retailers personalize for every individual subscriber without investing a significant amount of time developing different email creative for different list segments. One example is utilizing product recommendations in triggered email campaigns like Shopping Cart Abandonment, Browse and Abandon, and Post Purchase. These personalized recommendations can help to significantly increase click through and conversion rates, along with average order value.

Corra works with many fashion and beauty brands. What do you see as the key focus areas for marketing in this industry right now?

Eliminating obstacles in the online buying process continues to be an area of focus for fashion and beauty brands. Consumers expect a fast, efficient, buying process from the time they view the product page through the completion of the purchase, regardless of the device they are browsing on. Although most retailers now have sites optimized for mobile viewing, many have not yet streamlined their checkout process on mobile devices. Fashion and beauty brands should definitely prioritize the omnichannel experience.

What is the best thing about the company culture at Listrak?

At Listrak, there is definite emphasis on the growth and success of employees that you don’t find most places. It’s great working for a company that values its employees and is able to maintain a fun and positive atmosphere. Listrak is also fast-paced and stimulating, so there is never a dull moment.

We also just broke ground on our new 90,000-square-foot facility, which is really exciting. Listrak has grown so quickly over the past few years that we’ve run out of space. Currently, the 200 employees working at our headquarters in Lititz, PA are occupying six different buildings. We’re all looking forward to being under one roof. The on-site dining and gym are definitely getting people excited as well!

To learn more, visit Listrak.com or email [email protected].

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Sasha Butkovich is Marketing Copywriter at Corra, a New York, Los Angeles and London based digital commerce agency creating unified commerce experiences for fashion, lifestyle and beauty. Corra’s ecommerce strategy, design and technology professionals are trusted by retailers of all sizes to implement and support the Magento Enterprise and hybris platforms.