BACK TO RESOURCES
blog

Maximize Content with Responsive Design

2 Min Read
Darla Sawler

Responsive design (aka the internet swiss army knife) has become the latest trend in website development. When most people think about responsive web design, they focus on popular device sizes and their breakpoints. Those are important components, but that’s not really the right strategy. We need to focus on having a dynamic content strategy.

There’s been a recent influx of articles by Luke W and Marcotte about responsive design, breakpoints/viewports & content. It’s important to note that for a design to be considered responsive, it must meet three criteria. That’s it, just three:

1. A fluid or flexible grid;
2. Flexible images and media;
3. Media queries.

Marcotte recently wrote, “…responsive design’s emphasis on screens isn’t a liability, or a risk…unless we stop there.” The last four words are key to his statement and part of the strategy you should be taking with your responsive design/dev project.

Unfortunately, many designers (and developers) still have the wrong impression. We sit, crossing our fingers, hoping that the next popular device has a resolution that fits within the constraints (breakpoints) we’ve given ourselves. But the truth is, even though it’s much easier to focus on static resolutions, we really need a dynamic content strategy that enhances the user’s experience, too. Responsive design is an amazing tool, but it is ONLY a tool. It is up to us to use it effectively.

Here are three ways to make the most of your content with responsive design:

1. Design for consumer behavior.
What content on your site is most important to your customers (not you)? Does it change from desktop to mobile? Rather than guess, consistently review your site analytics to see how visitors behave. Focus on what the customer is looking for, and make it a priority on their screen. Find whatever they like to do, and make it easy for them to accomplish.

2. Don’t oversimplify the site.
Less information is not always more, and more information doesn’t have to be cluttered. If your clients want manufacturer location, shipping information, company mission, or reviews make them easily accessible. If these things don’t matter, don’t go by the common standard. Customers don’t want a watered down experience, they want a seamless experience. Identify your content, then make your design user friendly. No more, no less.

3. Break wisely.
At what point does resolution create or eliminate the optimal experience for your content? Don’t just change it because you have the opportunity. Remember, at every phase you should be optimizing the customer experience.

Trend in Using Mobile Devices to Access the INternet

Photo via Seoron

Darla Sawler

---

Corra is the global digital agency that leading brands and B2B organizations trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver comprehensive digital solutions that convert and retain customers in the long term.

You may also like

blog
Envisioning Your Brand With a Headless Architecture

Everyone in ecommerce is talking about the enormous benefits of migrating to a headless architecture—one where front-end digital experiences are freed

blog
Watch Commerce Talks: CX Workshop on Demand

Corra and Adobe recently teamed up to host a live customer experience workshop to help merchants prepare for the upcoming holiday season. Although ben

blog
Video: Progressive Web Apps: Let’s Get Technical

The following video is a webinar with Corra’s CTO, and CTO and founder of Webscale.  ﹏ LET’S GET TECHNICAL Watch on demand: chief technolo

want more?
Get exclusive access to Corra content and events
We'll let you know when we publish anything new