Corra Launches Loralette Brand for Avenue

< 1 Min Read

The Corra team is pleased to announce an exciting new launch for our longtime customer, Avenue. The retailer released their new youthful brand, Loralette, and Corra was proud to create this ecommerce site on the Salesforce Commerce Cloud, previously known as Demandware.

Corra has worked with plus-size fashion retailer Avenue since 2015, creating their Endless Aisle microsite and supporting their business via our TotalCare program. As this merchant grew, they wanted to launch another brand, Loralette, and came to Corra to tackle this new project as well. The retailer wanted to house Loralette within the existing and offer shoppers a shared cart across both brands.

The Loralette ecommerce site features a unique URL and user interface while still being part of the same site as Avenue, allowing customers to shop from both brands and purchase from one checkout. To achieve this, Loralette is nestled within the main Avenue site, where users can toggle in between the two using tabs at the top of the page. This functionality is rare in the Salesforce Commerce Cloud ecosystem, and the Corra team was excited to implement this challenging customization for a longtime client.

To view the new site for yourself, visit today!

Want to learn more about creating a site on the Salesforce Commerce Cloud? Get in touch.


For 20 years our strategists, engineers, and UX designers have been building leading-edge ecommerce sites. From the cloud to the edge, we’ll help you make smart decisions and speed time-to-value, whether you’re building from scratch or moving to a new platform.

Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.

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