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Corra Launches Loralette Brand for Avenue

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Corra

The Corra team is pleased to announce an exciting new launch for our longtime customer, Avenue. The retailer released their new youthful brand, Loralette, and Corra was proud to create this ecommerce site on the Salesforce Commerce Cloud, previously known as Demandware.

Corra has worked with plus-size fashion retailer Avenue since 2015, creating their Endless Aisle microsite and supporting their business via our TotalCare program. As this merchant grew, they wanted to launch another brand, Loralette, and came to Corra to tackle this new project as well. The retailer wanted to house Loralette within the existing Avenue.com and offer shoppers a shared cart across both brands.

The Loralette ecommerce site features a unique URL and user interface while still being part of the same site as Avenue, allowing customers to shop from both brands and purchase from one checkout. To achieve this, Loralette is nestled within the main Avenue site, where users can toggle in between the two using tabs at the top of the page. This functionality is rare in the Salesforce Commerce Cloud ecosystem, and the Corra team was excited to implement this challenging customization for a longtime client.

To view the new site for yourself, visit Loralette.com today!

Want to learn more about creating a site on the Salesforce Commerce Cloud? Get in touch.

Corra

Corra is the global digital agency that fashion, beauty, and lifestyle brands trust to create luxury commerce experiences. Over the past 15 years, we have built a reputation for award-winning design, disciplined execution, and innovative thinking. With technical expertise concentrated on the Magento, SAP Commerce Cloud, and Shopify Plus platforms, we produce memorable journeys that captivate customers and elevate brands to new heights. Over the past 15 years, we have built a reputation for award-winning design, disciplined execution, and innovative thinking. With technical expertise concentrated on the Magento, SAP Commerce Cloud, and Shopify Plus platforms, we produce memorable journeys that captivate customers and elevate brands to new heights. With seven offices and headquarters in the key markets of New York, Los Angeles, and London, Corra is uniquely positioned to service international retailers with ambitious omnichannel goals.

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Corra is the global digital agency that leading brands and B2B organizations trust to accelerate their growth. Working at the intersection of commerce technology and customer experience strategy, we deliver comprehensive digital solutions that convert and retain customers in the long term.

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