Corra Launches Loralette Brand for Avenue

< 1 Min Read

The Corra team is pleased to announce an exciting new launch for our longtime customer, Avenue. The retailer released their new youthful brand, Loralette, and Corra was proud to create this ecommerce site on the Salesforce Commerce Cloud, previously known as Demandware.

Corra has worked with plus-size fashion retailer Avenue since 2015, creating their Endless Aisle microsite and supporting their business via our TotalCare program. As this merchant grew, they wanted to launch another brand, Loralette, and came to Corra to tackle this new project as well. The retailer wanted to house Loralette within the existing and offer shoppers a shared cart across both brands.

The Loralette ecommerce site features a unique URL and user interface while still being part of the same site as Avenue, allowing customers to shop from both brands and purchase from one checkout. To achieve this, Loralette is nestled within the main Avenue site, where users can toggle in between the two using tabs at the top of the page. This functionality is rare in the Salesforce Commerce Cloud ecosystem, and the Corra team was excited to implement this challenging customization for a longtime client.

To view the new site for yourself, visit today!

Want to learn more about creating a site on the Salesforce Commerce Cloud? Get in touch.


For 20 years our strategists, engineers, and UX designers have been building leading-edge ecommerce sites. From the cloud to the edge, we’ll help you make smart decisions and speed time-to-value, whether you’re building from scratch or moving to a new platform.

Corra is a global agency that builds the world’s fastest and most flexible digital storefronts for growing brands. We’re leaders in headless and composable commerce development, backed by gold-standard post-launch support. Through technical expertise, creative vision, and collaborative strategy, we help clients digitally transform to meet the evolving needs of their customers, adding value from day one. With headquarters in New York and hubs in 12 cities across three continents, Corra is uniquely positioned to support clients around the world and around the clock.

You may also like

Corra Wins Best Places to Work Award in Multiple Major Markets!

Everybody has to work—it’s a fact of life. Working doesn’t have to be “work” though. According to the Best Places to Work Program, Corra has always be

Nine Things You Need to Know About GA4

Most ecommerce businesses rely on Google Analytics for tracking their most critical business metrics.  Google, however, is depreciating the version of

10 Incredible Headless Commerce Implementations

If you’re going to invest revenue and resources on a website build, you’ll want it to be future proof. You’ll want your front and back end to be decou

want more?
Get exclusive access to Corra content and events
We'll let you know when we publish anything new