L’ANZA’S New Look—A Feature Rich D2C and B2B Storefront

2 Min Read

L’ANZA has been a shelf staple at beauty stores and hair salons for years, and starting now,  thanks to Corra, you can purchase their volumizing, colorizing, and beautifying products directly from them on their brand new D2C and B2B storefront. 

L’ANZA was founded in 2002, and since then has been a fixture in sustainably sourced, high-quality hair products. L’ANZA has been sold in big-box stores and through third party retailers for many years. Over this time, customers have begun to depend on, and trust, L’ANZA for all their hair needs regardless of hair type. The world can now purchase L’ANZA’s one-of-a-kind products direct.

Corra has built L’ANZA a state-of-the-art, lightning fast website so that customers can shop their sustainably sourced, cruelty free products at home, or on-the-go. Corra takes pride in building websites that offer exciting and high-quality omnichannel shopping experiences, and L’ANZA’s new site is no different. 

Their website is feature rich, with loyalty program information and registration on the website, as well as a robust salon locator feature integrated so that customers can always make sure they’re going to a salon stocked with the L’ANZA product they trust to make their hair look its best. 

The new website has a consultation feature, where customers are prompted to give information about their hair, such as hair type, hair texture, hair challenges, and goals for their hair, after which personalized selections of shampoo, conditioner, color treatments, and more products that best meet their particular look and style goals are presented. Honestly, L’ANZA’s new hair consult feature is almost like having your own personal hair and makeup stylist. 

Corra also offered L’ANZA a design and branding lift, providing a new brand positioning, visual design, strategy, and copywriting expertise to make sure that L’ANZA’s brand voice matches the signature luminosity of their products. 

We’d say that we succeeded with flying colors, but have a look for yourself. Check out the brand new D2C L’ANZA storefront, and buy your hair the products it deserves.  


Crafting the Future of Commerce

Corra, a Publicis Sapient company, is the global commerce leader and SI helping brands and organizations grow by evaluating, building, and optimizing their digital commerce ecosystems. Our vast experience with composable and headless implementations speeds time-to-value and provides technical freedom to our clients. Our TotalCare managed services program provides gold-standard support, enhancements and ongoing commerce strategy. We are strategic thinkers, accomplished engineers, and award-winning experience designers. We believe outstanding customer experiences can’t exist without flawless technology, and that flawless technology is pointless without beautiful, human-centered design. Our clients are an integral part of our team. Together, we remove the obstacles that are limiting growth and discover new opportunities. We don’t rest until our clients achieve their full potential. Our clients’ KPIs are our KPIs. We have 20 years of experience in commerce technology, but we also know that customer expectations are constantly evolving. For this reason, we’ve built future-proof solutions and refined an agile execution process that helps our clients achieve more with less. As a Publicis Sapient company, Corra joins a global network spanning 20,000 people with 53 offices around the world enabling us to accelerate our clients’ businesses through designing and building the experiences and services their customers demand.

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