L’ANZA’S New Look—A Feature Rich D2C and B2B Storefront

2 Min Read

L’ANZA has been a shelf staple at beauty stores and hair salons for years, and starting now,  thanks to Corra, you can purchase their volumizing, colorizing, and beautifying products directly from them on their brand new D2C and B2B storefront. 

L’ANZA was founded in 2002, and since then has been a fixture in sustainably sourced, high-quality hair products. L’ANZA has been sold in big-box stores and through third party retailers for many years. Over this time, customers have begun to depend on, and trust, L’ANZA for all their hair needs regardless of hair type. The world can now purchase L’ANZA’s one-of-a-kind products direct.

Corra has built L’ANZA a state-of-the-art, lightning fast website so that customers can shop their sustainably sourced, cruelty free products at home, or on-the-go. Corra takes pride in building websites that offer exciting and high-quality omnichannel shopping experiences, and L’ANZA’s new site is no different. 

Their website is feature rich, with loyalty program information and registration on the website, as well as a robust salon locator feature integrated so that customers can always make sure they’re going to a salon stocked with the L’ANZA product they trust to make their hair look its best. 

The new website has a consultation feature, where customers are prompted to give information about their hair, such as hair type, hair texture, hair challenges, and goals for their hair, after which personalized selections of shampoo, conditioner, color treatments, and more products that best meet their particular look and style goals are presented. Honestly, L’ANZA’s new hair consult feature is almost like having your own personal hair and makeup stylist. 

Corra also offered L’ANZA a design and branding lift, providing a new brand positioning, visual design, strategy, and copywriting expertise to make sure that L’ANZA’s brand voice matches the signature luminosity of their products. 

We’d say that we succeeded with flying colors, but have a look for yourself. Check out the brand new D2C L’ANZA storefront, and buy your hair the products it deserves.  


Corra is a global agency that builds the world’s fastest and most flexible digital storefronts for growing brands. We’re leaders in headless and composable commerce development, backed by gold-standard post-launch support. Through technical expertise, creative vision, and collaborative strategy, we help clients digitally transform to meet the evolving needs of their customers, adding value from day one. With headquarters in New York and hubs in 12 cities across three continents, Corra is uniquely positioned to support clients around the world and around the clock.

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